7 Benefits of Email Personalization

By now, you probably have heard about the importance of personalizing your email outreach.

But have you stopped to consider what you’d actually gain with email personalization? Chances are, you haven’t considered all of the benefits.

The bottom line is that you can’t go wrong by personalizing your emails. But you can go very wrong if you don’t start doing it.

Let’s take a closer look at seven of the best benefits you’ll get from email personalization.

A Higher Return on Investment

You’re in business to make money. And you’re sending promotional emails to increase sales and, by extension, profitability. So, of course, you want to get the best return on every email you send.

One study suggests that personalized emails produce six times more transactions than non-personalized emails. Six times!

In fact, targeted and personalized emails generate 58% of all revenue.

Turns out people like to be talked to as individuals rather than as part of a herd — capitalize on that.

Stand Out From the Crowd

The great news about email personalization is that your competitors are probably not doing a very good job of it. Studies show that only 20% of retail companies are personalizing their emails.

That means that if you can do email personalization right — and you definitely can — you have a real opportunity to separate yourself from the competition.

If you can address your customers by name and show them useful information that’s relevant to them as specific individuals, you’ve got an excellent chance at gaining significant market share.

Cultivate an Ongoing Relationship

Brand loyalty is the direct result of companies successfully building relationships with their customers.

You can do that, too!

If you can make your customers feel like they are the most important person to you, they will respond in kind. You do that by giving them content that’s interesting and important to them rather than by trying to force-feed them the same information you’re sending to everyone else.

Show your customer items that you know they are interested in. Offer them exclusive special discounts. Wish them a happy birthday. Invite them to local events. Zembula makes all of that much easier than you may realize.

Grab Attention

Zembula is the first platform that lets you animate your data. Combining this tool with your creativity allows you to bring your emails to life.

Customers are much more likely to purchase if they are inspired rather than bored. You’ve got to do something to win their attention and maybe even keep them entertained.

Animated emails offer the perfect opportunity. Use your data to create sophisticated, highly engaging, personalized animations, and start adding them to all of our emails. Remember: If your email doesn’t move, it’s dead.

Keep Your Customers Better Informed

Customers like useful messaging. Things like tracking information, ratings and reviews of products they’re considering, abandoned cart reminders, and discounts on items they like.

If you can give your customers information that benefits them, you can build trust. And consumer trust leads to consumer spending.

Move Stagnant Inventory

When you’re overstocked on an item, just sending a blowout sale email to your entire list isn’t going to be very effective. It’s kind of like announcing, “Hey, nobody wants this stuff, so maybe you should buy it.” Consumers aren’t stupid.

But you’ve heard the old adage, “One person’s trash is another person’s treasure,” and it’s true. The key is finding the people who are interested in what you’re trying to move. 

The answer is in the data you already have. Zembula lets you use that data to much greater effect so that you can target the specific individuals who are most likely to buy your overstocked merchandise. If you send a sincere personalized email to those people, you’ve got a much better chance of making a sale.

Reduce Unsubscribe Rates

Do you know what consumers do when they get emails that don’t feel like they are addressing their individual needs or wants? They delete them.

And you know what they do when they keep getting the same uninspiring emails from those same retailers? Eventually, they unsubscribe.

But if you can send your customers hyper-personalized emails, not only will they stay on your list, they will actually look forward to opening your emails.

How Zembula Can Help

There’s personalization, and then there’s deep personalization. Zembula makes it simple to go beyond the same-old, same-old, and to start sending content that actually inspires action.

Zembula’s content builder lets you drag and drop your way to personalized emails. Connect any data source and easily drop your content into your email template, then control that content from the platform. Our Campaign Decision Engine will automatically send the most relevant content to every user.

Start reaping the benefits of personalized emails. We’re ready when you are. Request a Zembula demo to learn more.