How To Increase Your Email Click Rates (Hint: Personalization)

Competition for consumer attention is unbelievably intense these days.

Most consumers are overwhelmed with emails. So much so that they routinely delete or skip the majority of what hits their inboxes.

To keep your emails out of the trash bin, you need to stand out. And there’s no better way to do that than by personalizing your outreach.

You need to make each email you send specifically tailored to the individual you’re trying to reach. To get a person to click, make every message feel as if it was sent only to them.

Sounds hard, right? Or at least expensive.

But the truth is that you can easily and affordably personalize every email that you send. And Zembula helps you get started almost immediately.

Zembula Smart Banners™ Can Revolutionize Your Email Game

The first step to personalization is using the zero-party data you’re already collecting. Just think of how much you can learn from things like purchase history, browsing history, location, and abandoned cart data. Now, it’s time to take that information and use it to send each individual customer a message that is catered to their specific interests.

With Zembula, you attach your data sources and add a snippet of code to your email template. After that, Zembula’s Dynamic Decision Engine uses an AI tool to determine the best Smart Banner™ for that specific customer — and all within a fraction of a second. Smart Banners™ let you hyper personalize your emails with 1:1 animations made from your own data.

That means that with next to no effort on your part, you can make it so that each customer who receives a message from you is addressed by name and sees something that they want, need or have expressed interest in.

Talk about an opportunity to increase your email click rates!

Grab Attention with Animation

To really stand out, bring your emails to life. Don’t just fill your emails with a block of text or with boring, static images. Instead, use animated graphs to draw attention and drive action on practically anything from loyalty points to financial data. Personalized, visual information helps customers quickly grasp the opportunities available to them.

Personalized animation can add a 30% CTR lift and a 109% increase in revenue. And with Zembula’s content builder, all you have to do is connect any data source and easily drop your content into your email template. From there, you can control the content from the platform.

It’s Simple to Start Personalizing and Animating Your Emails

That means it’s possible to significantly increase your email click rates for a lot less than you might think — 1:1 impressions start at $0.50/CPM.

Stop sending the same message to everyone on your list. Instead, send personalized and animated emails. That’s what true email personalization looks like, and it is far, far more effective than trying to treat each customer as if they are the same as everyone else.

Remember, if your email is not moving, it’s dead. And if your email isn’t personalized, it won’t get clicked. But if you can combine personalization with animation, you can create conversion.

If you’re ready to increase your email click rates, let’s talk.