Do Personalized Emails Perform Better?

Consider yourself as a consumer.

Say you receive two emails.

The first addresses you as “Dear Customer,” shows you a bunch of products that are only slightly interesting to you, and then tries to entice you to buy with a generic “10% Off In Stock Products This Week” offer.

The second email calls you by your name, shows you interesting dynamic images of the exact products you’ve been browsing lately, reminds you that you’re only a few points away from earning a free gift, displays a couple of recent customer reviews about the exact things you want to buy and then offers you a “10% Off Today Only” promotion.

Which of those two companies are you most likely to purchase from?

Chances are, it’s the second option. Humans being, well, human, it turns out they like to be treated like humans rather than as part of a nameless, faceless mob.

A study showed that 74% of marketers polled saw an average increase in sales of 20% when they used personalized experiences. And 52% of consumers say they’ll go somewhere else to find what they’re looking for if an email is not personalized.

So it doesn’t take a genius to realize the power of personalization. Basically, if you’re not making it your go-to email marketing strategy, you’re falling behind.

But you might think that it does take a genius to actually consistently create great personalized email outreach. Or, if not a genius, at least someone that has a lot of time and resources.

That’s where Zembula comes in. The reality is that you can hyper-personalize your emails in no time at all, and you can do it on even a modest budget.

Let’s show you how.

Get to the Good Stuff

Zembula makes it really easy to go beyond the surface level and to get to the stuff that truly drives customer engagement.

Addressing a customer by name is one thing, but that’s just scratching the surface. Consider going beyond a name with features like 1:1 animation, making your emails kinetic, using personalized images, sending personalized promotions, and reminding your customers of their loyalty status.

Creating that kind of engaging content all comes down to harnessing the data you’re probably already collecting.

Smart Banners™ Are Your Ticket to Success

With Zembula, you attach your data sources and add a snippet of code to your email template. After that, Zembula’s Campaign Decision Engine uses an AI tool to determine the Smart Banner™ for that specific customer. With Smart Banners™, you can hyper-personalize your emails with 1:1 animations made from your own data.

Zembula’s solution eliminates the need for segmentation. It allows you to layer endless data sources into the same image. And it’s priced at scale as a utility so you can use it in all your emails.

All you have to do is drag and drop your data into place with Zembula’s editor. It’s that simple.

So with very little effort on your part, you can create emails that not only address your individual customer by name, but that show them something they like with an incentive to buy and maybe even a bit of urgency.

That’s the answer to better customer engagement. That’s how you make personalization work.

Get Started Today

You can drag and drop your way to personalized email content that will win attention. Zembula can be your bridge between your data and your creative marketing.

If you’re ready to bring your data to life, we’re ready to help.

Find out how easy it can be to boost your performance with email personalization.