6 tools for getting the most out of your loyalty emails
One of the most essential parts of your loyalty program is getting your members to get more involved. Brands that have thriving loyalty programs are those that often see those members make a lot of purchases over time. You don’t want to miss out on that, right?
So a big key to seeing that sort of success with your program is getting your members to open and engage with your emails.
To see success, you need to get their attention in a crowded inbox that can be challenging. But, all is not lost. To make the most of your loyalty emails, there are tools you can use to grab that attention and, more importantly, get more clicks and conversions.
Here, we’re going to highlight a few of our favorites.
It’s critical to have a good loyalty program to help you manage your members. Depending on what industry you’re in, some tools are better than others. However, for straight-up eCommerce loyalty programs, you can’t go wrong with something like Yotpo. It’s a data-focused loyalty system that also includes built-in marketing perks like SMS messaging. Plus, with a couple of different tier options, it’s a system that can grow alongside your business.
One of the first tools every brand should have is customer relationship management (CRM) software. It’s going to help you keep track of your customers, their activity, and purchases as well as store a variety of data that you can use in your loyalty email campaigns. Zoho CRM can help you get started and keep track of your customers and what they are buying, both in-store and online.
When you get happy customers, you want to make sure you do everything you can to help them spread the world. One easy way to get more members to your loyalty program is to ask your current members to send out referrals. Not to mention, offering referral bonuses is a great way to help beef up your loyalty program. Referral Candy does all the heavy lifting for you and integrates with popular tools like WooCommerce and Shopify.
It’s always a good idea to check in with your customers and see how they are doing. You can (and should) take that approach with your loyalty emails too. Use a tool like Survey Monkey to take the temperature of your most loyal members. Ask them what they like about your rewards program and see where you can make improvements that will hopefully drive more purchases from them. Any information you can get out of your customers today is super valuable.
After you spend all your time creating killer loyalty emails, the last thing you want is to find out they aren’t even getting delivered. When your emails are getting bounced, that can hurt your data. Your open, click, and conversion rates could end up being skewed, and you don’t want to make decisions based on bad data. Kickbox is a simple tool that goes through your email list and lets you know the bad email addresses. That can help lower your bounce rate and boost your overall email deliverability.
Yea, we’re going to toot our own horn here for a minute. With our modular content blocks, you can create personalized loyalty emails that can even give your customers real-time updates on your program and their account. With this sort of information, you can drive more engagement and conversions to your loyalty program.
Don’t ignore the potential your email list has for driving traffic and sales. Instead, you can use loyalty nurture campaigns to cultivate a great relationship with your customers that will keep them loyal and happy for years to come.
You probably already know there are tons of tools out there that can help improve your emails. These are just a few of our favorites. What matters more than each tool is how you use it; you want to do everything you can to create a loyalty program that gets your members excited and ready to buy.