5 types of loyalty emails you should be sending now

How’s your loyalty program looking?

Chances are, you’re always on the lookout for more people to join it. If that’s the case, look no further than your emails. 

Yep, that’s right. If you aren’t using emails to highlight and promote your loyalty program, you’re missing out on potential new members. Plus, it never, ever hurts to remind loyal customers just how much you love them. Email is a great way to do that. 

If your loyalty emails need a bit of a revamp, you’re in the right place. Here are five types of emails you want to add to your loyalty campaigns right now.

New customer engagement email

This type of email focuses on the people that you want to join your program. Some people participate because your program sounds great, but others might need a little bit of encouragement. 

There are a couple of approaches you can take, but one popular option is to offer something special to first time members only. An example would be new members to your loyalty program get free shipping or 10% off their next purchase or the inclusion of a free gift with their next purchase. 

Something like this can help motivate people were on the fence to join up and buy.

A New tier is in reach email

For an email like this, you want to have a trigger set that activates an email to let your customers know they are only one or two purchases away from the next tier level.

In this case, let’s say, after ten purchases, your loyalty program members get free shipping moving forward and $20 off their next purchase. 

When you do this, make sure you promote the heck of out the special stuff they’re going to get with the new tier. Free shipping for life? That sounds pretty awesome, and it can save your VIP members a lot of money, let them know that!

Customer re-engagement email

Don’t forget about the customers you have who are in the program but haven’t been active for a while. With a little bit of effort, you can get some of them to come back and start buying from you again. 

Here, you want to do more than just send an email saying hello. In most cases, that’s not going to be enough. What you want to do is focus on giving them an incentive that makes them excited and ready to engage. 

These sorts of offers can include special offers or coupons and double or even triple point rewards on purchases. Chances are if you make a solid offer, you’ll attract the attention of those lapsed customers.

Personalized offer email

Customers love getting personalized emails tied to their interests and needs. With the data you have on your customers, you can create all sorts of personalized offerings and grab their attention.

Here, focus on the information you have on customer behavior. Look at what they’ve bought, what’s been abandoned in their cart, what emails they’ve responded to in the past, and even where they live. 

Using all of that, you can craft and segment personalized emails that speak directly to your customer’s various interests. You can send out emails highlighting on everything from their local shop to their favorite ice cream flavor.

Reward statement email

Speaking of personalization, another type of personalized email you can send is a monthly reward statement.

This type of email acts as just another way to stay in touch with your customers and give them all the real-time information they need on where they stand within the loyalty program. You can feature their points, past few purchases, and highlight how far away they are from their next rewards. 

If you want to take it a step further, you can include something special in these monthly emails. During their birthday or anniversary month, you can add to their points total or surprise members with a gift every so often.

Don’t ignore your loyalty emails

These are a few examples of loyalty emails you can send to help boost your program.

Whatever you do, you don’t want to ignore the people in your program. Treat them like the VIPs that they are, and they’ll become people who are happy to build a long term relationship with your brand.