Does Personalization Increase Engagement?

You’ve heard the saying, “to get respect, you have to give respect.”

Well, the same exact truism applies to engagement. To get your customer to engage with your business, you’ve got to engage them in a way that means something to them. That’s what personalization is.

So, does personalization increase engagement?

Heck, personalization is engagement. And if you give it, you’re gonna get it in return.

By the Numbers

Don’t just take our word for it on the importance of personalization. Let’s review some cold, hard facts.

52% of consumers say they’ll go somewhere else to find what they’re looking for if an email is not personalized. It’s hard for a customer to engage with your business if they’ve moved on to another. So, chalk one up for personalization.

Personalized emails are opened 82% more than generic emails. If your customer is opening your email, that’s the first step to engagement.

74% of Baby Boomers consider email to be the most personal means of communicating with their brands of choice. Now imagine how effective you could be at reaching them if you were truly personalizing your messaging.

Nearly 75% of respondents reported that they hate being shown content that’s not relevant to them. Bingo! Nobody cares about what they don’t care about. Get that through your head. If you’re not personalizing, you stand no chance at customer engagement.

Another study suggests that personalized emails produce six times more transactions than non-personalized ones. Do you like making money? You best get to personalizing!

Getting the point? Personalization drives customer engagement. 

Just think about it from your experience as a customer. Would you rather be shown the same message as everyone else, even though you have specific tastes and interests? Or would you rather receive a message that addressed you by name and then showed you only the things that were of interest to you? 

Your customers feel the exact same way. They want to be treated as individuals.

How Zembula Can Help

Zembula’s content builder lets you drag and drop your way to personalized emails and texts. Connect any data source and easily drop your content into your email or SMS template, then control that content from the platform. Zembula serves as the bridge between your data and your creative marketing.

That means consistently sending a personalized message for things like:

• Loyalty programs
• Personalized promotions
• Shipment tracking
• Abandoned cart notifications
• Post-purchase updates
• And so much more

You can even send animated messages to set you apart from your competition.

Zembula’s Smart Banners™ and Smart Blocks™ give you an easy way to hyper-personalize your messages with 1:1 animations from your own data. You can save time by automatically displaying the right message to each individual using the Campaign Decision Engine.

Getting Started Is Simple

Arming your business with the power of personalization is so much easier than you think. With Zembula, you attach your data sources and add a code snippet to your email or SMS template. After that, our AI tool can determine the best message for that specific customer, all within a fraction of a second.

That level of personalization may not be difficult, but it is critical. That is if you want your customers to engage with your brand.

Stop talking to everyone as if they are one nameless, faceless person. Instead, talk to each and every one of them as the unique people that they are.

That’s how you drive engagement. And that’s how you win in today’s hyper-competitive competition for consumer attention.

Ready to start? Check us out.