Zembula and Salesforce Core: A Perfect Match

If you haven’t yet made your New Year’s resolution and you’re operating a business of any kind, make it this: Send better emails.

Simple as that. If you’re serious about growing your business, you’d better be willing to be serious about email marketing. Better email equals better business, and, yes, it really is that straightforward.

But this is 2021. You’ll need to up your game if you’re going to stand out. One way to do it? Real-time ratings and reviews.

Yes, yes, we know. Ratings and reviews are a pain to incorporate. You’ve tried it. It’s a drag. The code, the templates, the keeping up. You’re a marketer, not a programmer. None of these email service providers (ESPs) make it easy. We hear you. 

Great news! If you’re using Salesforce Core as your ESP, you’re in a very good position.

Zembula Can Set You Apart

Zembula allows you to create email images that contain live data. You plug those images into your email via a short snippet of code, and from there, you can update the content in Zembula’s platform anytime you want without having to edit the code.

It’s simple. It’s fast. And the impact is potentially massive. 

Zembula is not an ESP but interfaces with whatever you’re using, including Salesforce Core.

Let’s say you sell musical instruments. Using Zembula, you have the power to easily share user-generated content with potential customers. That five-star rating and rave review about a guitar? Include it in your next newsletter. Or choose to only send it to the customers who’ve identified as interested in guitars. You can completely personalize your messaging, and you can update it on the fly.

Your current email approach is limiting you to moment-of-send notifications. Your email is potentially outdated between the time you send it and the time the user opens it. It doesn’t have to be that way.

With Zembula, you can update those ratings and reviews – or tracking information, rewards program points, cart abandonment notifications, and more – all the way up to the moment that email is opened by the end-user. 

Integrating Zembula with Salesforce Core is Simple

Including Zembula with your existing Salesforce Core email strategy is easy, and integration is free. Pricing is based on the number of impressions used with up to 6 million impressions in a year available at the base price.

In no time at all, you’ll be creating drag-and-drop content blocks that are snippets of code. You’ll paste those snippets one time into your email and after that swap out content as you choose without having to touch the code. No more testing for each send.

Studies show that email personalization increases transactions by six times. When you consider also that it’s been proven that consumers respond better to what fellow customers are saying about products than what the seller is saying about them, just think about the potential of personalized messaging that includes real-time ratings and reviews.

It’s all possible with Zembula, and it’s so much easier than you might think. Contact us to learn more.