The Easiest Way to Get Started With Neuromarketing
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Over the past few weeks, we’ve been teaching you about neuromarketing, or the branch of marketing psychology that refers to the effects marketing messages and campaigns have on our brain chemistry. Neuromarketing is key to a successful campaign because an understanding of basic neuromarketing principles can help you generate emotion in your readers, which boosts click-through rate and customer engagement.
So you know neuromarketing is important, but what’s the easiest way to get started? It seems like things get pretty complicated pretty quickly when there is so much psychology at work…not to worry! Zembula’s platform was built upon the principles of marketing psychology and neuromarketing, and we’ve been following this growing field for years as it gains momentum and popularity.
All that time we’ve spent studying neuromarketing principles has given us a foundation rooted in marketing psychology and allowed us to craft compelling campaigns that rake in the ROI. So what’s our secret? It’s called reveal marketing, and it uses the perfect blend of neuromarketing principles and interactivity to capture your audience’s attention and leave them not only remembering your brand and message, but wanting more from you!
Reveal marketing refers to a special kind of interactive content that requires the viewer to interact by sliding, swiping, clicking or more to reveal a hidden portion of your marketing message not immediately visible to them. The whole strategy behind reveal marketing has its foundation in the six neuromarketing principles detailed in our masterclass, Reveal Marketing 101. Let’s look a little closer at these principles and describe how each affects your viewers:
Curiosity: Generating curiosity captures the viewer’s attention and satiating that curiosity encourages memory retention of your message.
Near Miss Theory: Offering customers a chance at a discount using a sweepstakes strategy motivates them to continue interacting with your brand, even if they don’t win!
Operant Conditioning: Consistently serving your viewer’s valuable information creates a feedback loop of positive reinforcement that trains them to continue interacting with your brand and message.
Operant Conditioning: Consistently serving your viewer’s valuable information creates a feedback loop of positive reinforcement that trains them to continue interacting with your brand and message.
Fear of Missing Out: Activating your customer’s fear of missing out motivates them to act, driving up your bottom line and positioning your brand as an industry leader among customers.
The Ikea Effect: Inviting your consumers to interact with your messages allows them to simultaneously invest in them, meaning whatever information you serve them will automatically be perceived as more valuable.
The Endowment Effect: Through transparent communication and interactive strategies, your brand can give customers a feeling of ownership over your message, meaning they’re likely to find it more valuable and share it with friends and family.
Reveal marketing is the easiest way to get started with neuromarketing because this ingenious strategy combines all six of those marketing psychology principles into one easy-to-execute campaign that doesn’t require the use of a creative agency or thousands of man-hours of content creation. In fact, there is a multitude of solutions out there, including Zembula’s interactive content platform, that can help any brand get started with neuromarketing today.
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