Get More Out of Your Salesforce Pardot Emails With Zembula

Unless you’re that rare combination of whiz programmer and marketing mastermind, you understand that incorporating ratings and reviews into business-to-business email messaging has traditionally been a pain point.

Sure, you understand that including reviews is important. You get that user-generated ratings can enhance your business communications and can help your sales team in their business-to-consumer messaging. But understanding it and actually adding ratings and reviews – consistently – to your emails are two entirely different things. 

Email service providers (ESPs) haven’t exactly made it easy. Even if you know how to do it, who has the time to create an HTML email template and then test it?

Zembula solves the problem by giving you the power of real-time ratings and reviews with drag-and-drop modular content blocks built and updated using a single snippet of code. And if you’re using Salesforce Pardot as your ESP, you’re in luck. Zembula installation is simple.

What Is Zembula?

Zembula is not an ESP but rather interfaces with the one you’re using. Very simply, Zembula allows users to create email images that contain live data. You add those images to your email via a short piece of code. You can update the content in Zembula’s platform without editing the code.

Say you’re a wholesaler using Salesforce Pardot to communicate with your retailers. If you’ve got certain products you want your reseller to push, you can share with them ratings and reviews that can help drive sales.

Not only that, but you can update those ratings and reviews all the way up to the moment that email is opened by the end-user. Let’s say you’ve pulled in data after you’ve already sent the email. Updating it in Zembula’s editor is fast and easy. The end-user will only see the latest content. And if they go back to that email again, any further updates will populate. 

Beyond ratings and reviews, Zembula allows you to deliver real-time useful data like:

• Tracking information
• Rewards program points or status
• Cart abandonment notifications
• Location data
• Behavioral data
• And more

It’s all possible with Zembula, and it’s easy.

How Does Zembula Work With Salesforce Pardot?

Integrating Zembula with Salesforce Pardot is free and includes technical support. Our experts will walk you through the installation. Once you’re set up, using Zembula within Salesforce Pardot is simple.

With Zembula’s modular design, you’ll create content blocks that are each snippets of code. You paste those snippets of code into your Salesforce Pardot email just once and then you can swap out the content from Zembula’s platform. You don’t have to worry about the code at all after pasting it into your email.

The best part is that you can update your content blocks whenever you want. Rather than sharing moment-of-send data, you have the power of moment-of-open data. As we all know, data is constantly changing. There’s no reason your email should be outdated.

Optimize Your Salesforce Pardot Emails

You’re likely enjoying the features and flexibility of Salesforce Pardot. It’s an effective and proven B2B solution. But it can be so much more.

Take full control of your email messaging. Make your emails truly personalized and totally current. Schedule your free demo to learn more about how Zembula can take your email to the next level.