Boost Open Rates on Your FreshMail Email Campaigns With Ratings and Reviews

Today’s customer has much higher expectations of the brands that they choose to trust. They no longer want a text-only email blast with a few images posted on them. Customers expect to get actual value sent to their inboxes. Otherwise, your email gets ignored along with hundreds of other non-interesting content. 

So what do customers want delivered to them? They want the content they couldn’t find anywhere else. If your customers can’t get the information they need to trust your brand, they’ll go with any competitor who successfully provides it for them. 

Since customers demand better content in their inboxes, email service providers now have many tools that let you do just that. Whether it’s a more appealing email design or a way to personalize content, email marketing platforms must have all the necessary tools to engage and compel your customers to open your emails. 

Freshmail is a platform geared toward helping email marketers create high-quality emails in a way that’s easy and accessible. They have proven templates marketers can utilize and instantly have access to great results, even without a design background.

Zembula helps Freshmail users go beyond templates and explore new ways to engage their email subscribers. One of the most effective tools our users have great success with is the ratings and reviews content block. 

Your Customers Want to Read Ratings and Reviews Before Buying

It is common for customers to search for ratings and reviews before committing to their buying decision. Ratings and reviews give them information that they couldn’t find elsewhere and, most importantly, help provide them with confidence in your brand. That is the reason why we see ratings and reviews on most websites that sell directly to consumers. 

Zembula lets you combine the effectiveness of ratings and reviews with the efficiency of email marketing. 

The ratings and reviews content block does much more than adding a static image to your email. The content block integrates with your customer data so that you can create intelligent campaigns that deliver personalized and highly relevant content to your customers. 

Get Powerful New Features Without Having to Change Your Workflow

To integrate Zembula with Freshmail, all you have to do is copy-paste a few lines of code. Now, you’re ready to start creating emails. You get new proven ways to boost your results without having to disrupt your current workflow or having to migrate to a new platform altogether.

Click here to schedule a call with one of our email experts to learn about how Zembula can help you boost open rates and improve your email campaign’s results.