3 Ways To Personalize Every Email You Send

Growing your business through email takes consistency. A consistent schedule. Consistent content quality. And consistent customer engagement.

It’s that last part where so many email marketers miss the mark. They may maintain a schedule, and they might work hard to produce quality content. But then they send the same messages to their entire list. 

Guess what happens? They effectively engage only a small percentage of their target audience. Why? Because most people tune them out when they receive content that isn’t specific to their individual needs.

But not you! At least not any longer.

Are you ready to dominate email? Here are three key personalization strategies that you should include in every single email you send. Nail these three components, and you’ll see increased transactions and repeat business.

Flash Sales

You want to steer customers to your site, right? Then every email you send can and should include some sort of promotion that your customer can access immediately. Providing both incentive and convenience shows customers that you appreciate their past business and that you want to acknowledge them.

These sales are can help provide a sense of urgency which may improve your conversion rates.

Don’t send the same thing to every customer. That, of course, isn’t personalization. Instead, harness the data you’re collecting to identify what each individual customer wants to see.

Put all this together and you’ve created an email that’s engaging, urgent and easy to use. That’s a winning recipe and one that you should be applying to every email.

Sounds too difficult? Actually, it’s not. Zembula makes it simple.

Customer shopping behavior

There’s no doubt you have a ton of data on your customers at your fingertips, so use it! Lean into their interests, what they buy, what they leave behind, and what they browse to get a fuller profile of your customers. 

Then, use Smart Banners™ and Smart Blocks™ to send hyper-personalized emails that deliver 1:1 information at scale.

With Smart Banners™, you can send personalized messages for abandoned cart and browse behavior. And, since banners are easy to personalize even further, add in the ability to complete the purchase using loyalty points, show financing options, offer limited-time discounts, and more.

Loyalty Status

If you want your customers to be loyal to you, you need to be loyal to them. Customer loyalty programs are nothing unique. They’re available through all kinds of sites and services. But if the customer has to search through 17 random clicks and head to the backwaters of your site, they might not really find it useful.

Personalize any type of email you send with a banner at the top that lets your customer know their loyalty status. How many points do they have? What do they need to do to reach the next level or bonus offer? Is there a promotion going on that can increase their current points?

By making loyalty status obvious to each customer, you can keep them scrolling through the offers in your email to see how they might be able to increase or use their points. In the long run, that leads to more sales.

Consistency Is the Key

Personalization shouldn’t just be a “sometimes” thing. To be effective, you’ve got to make it an “all-the-time” thing. And real personalization goes beyond just using a name. You need to go deeper to stand out.

If every email you send includes a personalized flash sale, an interactive poll, and an easy-to-see loyalty status update, you’re going to see tremendous results.

Ready to get started? Zembula can help.