The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Integrations
Connect with 100+ integrations
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
How to Improve Abandoned Cart Conversion with Smart Banners™
You’re spending time and energy driving traffic to your website. But maybe the conversion rates aren’t there. What can you do?
One place to start looking is at your abandoned cart rates. The industry average is about 70%. If you notice that you’re seeing much higher abandonment numbers and lower conversation rates, then you may have some opportunities to start turning those numbers around.
Smart Banners™ can help. They turn every email you send into a chance to win back some of your customers. Here’s how.
Why recovering customers matters
Just because your abandoned cart rate may be high, it doesn’t mean no one wants to buy from you. You’ve probably left a few carts yourself at some point. Sometimes, things come up — a call or important email, the kids needed something, the dog was barking — and you don’t realize you never completed the purchase until later.
That’s one reason why abandoned cart campaigns can be a powerful tool for conversions. Industry statistics show about 45% of abandoned cart emails get opened. Another 21% of consumers will click through to your site, and almost 11% will complete the purchase. Those numbers make a strong case for the importance of these emails.
Here’s where Smart Banners™ let you take things a step further. Imagine if instead of relying on a 2-3 email abandoned cart campaign to win back customers, you could do it with every email?
How Smart Banners™ help abandoned cart conversions
If your customer has left items in their cart, Zembula’s Decision Engine automatically serves up a corresponding Smart Banner™ related to their cart. That’s the power of using customer data. With a few snippets of code and data sources, your customers will get the best performing Smart Banner™ that meets their needs.
So what if they don’t have anything in their cart? No problem. Smart Banners™ collapse down to a small invisible pixel if there’s nothing you want to share with that particular customer.
But, back to those abandoned carts. When customers leave items in their cart, they will see an email with a Smart Banner™ that highlights what they’ve left behind.
The Smart Banner™ is customizable. You can add animation, images of the items left in the cart, a countdown timer, a discount, and an inventory update. Plus, Smart Banners™ have a built-in call to action. Those features allow you to do a lot in a small piece of real estate at the top of every email. In addition, these banners encourage engagement and help drive action, making it easy for your customer to click through and complete their purchase.
Abandoned cart Smart Banners™ in action
Curious about how it’s possible to tap into Smart Banners™? Here are some of our favorite examples for personalized abandoned cart notifications to win back customers.
A lot of good stuff is going on with this Smart Banner™. First, you can catch the eye with an animated bouncing shopping cart and name personalization. But maybe, more importantly, this banner highlights using an incentive to help drive action. The customer who clicks through will get 25% off their purchase.
This Smart Banner™ has a couple of personalized areas to capture your customer’s attention. Add their name and an image of the item that they left behind. It provides a clear reminder of what’s in the cart.
Here’s another unique example. With this Smart Banner™, there’s a picture of the item and name personalization. But where it stands out is having customer reviews of the product in the banner. And since customers are more likely to trust reviews from other customers, it’s another way to help drive action.
Ready to get started with Smart Banners™?
We’d love to help. Get in touch today to schedule a demo, and we can show you exactly how you can start incorporating abandoned cart Smart Banners™ into your email campaigns.
If you want to lower your abandoned cart conversion rate, win back shoppers, and create a more personalized experience for your customers, you can’t beat the power of Smart Banners™.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
How to Use Smart Banners™ to Feature Ratings and Reviews
There are a few things that really move the needle for consumers today. Getting personalized emails is one. Another is seeing user-generated content, especially in the form of ratings and reviews.
As much as you may try, it’s still hard for consumers to trust brands. But, who do they trust? Other shoppers. So when they go onto your product page or storefront and see positive comments and reviews on the items they’re thinking about buying, it makes a difference.
Retailers and eCommerce brands know this; that’s why you see star ratings and other reviews on sites more often. But, you can (and should) bring it into your email too. How? With Smart Banners™.
Ratings and reviews matter to customers
Did you know over 92% of consumers want to read a trusted rating or review about a product before buying? It’s something customers want to see, and it helps improve purchase intent.
So featuring ratings and reviews on your site feels like a no-brainer. Now, you want to do the same thing with your emails.
Remember, your email is one of the most effective channels you have for communication. And if you’re an eCommerce brand, it’s one of the few channels you have to connect with your customers and speak to them directly.
Having a way to showcase ratings and reviews, testimonials, and recommended products with high reviews)are all possible through email. Here’s how to start.
Use Smart Banners™ to highlight ratings and reviews
Customers today are savvy, and they are also overwhelmed by emails. So you have to do more to stand out and get your email opened.
Creating more personalized emails is one way to start building customer trust. That will help get your emails out of the archive pile and into something that always gets opened. Something else you can do is capitalize on the opportunity with triggered emails, such as transactions, shipping updates, and receipts.
With Smart Banners™, you can use those emails, which have a much higher open rate, to highlight specific products and feature positive ratings and reviews.
The above email is one example. You can create a banner that features a product you know your customer looked at or left in their cart using customer browsing intent data. That’s a good start, but Zembula allows you to add more to it, including a review from another customer about that product.
Here’s another example that uses a star rating. Again, you can grab your customer’s attention with this Smart Banner™.
This banner is doing a couple of good things.
First, it’s alerting a customer about a product they looked at or is related to something they’ve bought in the past. So you’ve got a level of personalization there right at the start.
Then, it highlights positive reviews for the product, bringing in user-generated content and building trust.
And finally, the copy reiterates this product is something other customers love and are buying right now. Adding a little FOMO never hurts, right?
Toss in a call to action button, and you’ve got something that’s pretty compelling for a consumer to engage with when they open their email.
You can also do a version like the one above. Here, the copy is a bit more subtle. It lets the customer know that the items they’ve left behind are favorites, indicating other customers like these too. So, the banner helps reinforce the idea that these products are popular and other customers like them.
Starting to get the picture?
Embrace the possibilities
Adding Smart Banners™ to your emails means you can tap into user-generated content and feature ratings and reviews or positive product recommendations in every email.
Zembula makes it easy. All you need to do is hook up your data sources and add a snippet of code to your email template. From there, Zembula’s Dynamic Decision Engine does the rest, using an AI-powered tool to determine the best Smart Banner™ for your customer in a fraction of a second.
When your customers open their email, boom, they get the personalized Smart Banner™ that best fits their needs. The banners can help drive more engagement and boost your conversions.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
5 Ways Retailers Can Use Personalized Smart Banners™
For retailers, email is one of the best ways there is to build solid and lasting relationships with your customers. If there’s one advantage retailers have over eCommerce-only brands, it’s that there’s still a way to interact and engage with consumers in person.
Part of why so many retailers are looking at omnichannel marketing is that they want the in-store experience to carry to online interactions. Email is a massive part of that. With your email marketing strategy, your brand can help educate consumers, encourage them to shop online and drive foot traffic back to your store.
Smart Banners™ is one way to help. These personalized banners can drive eyes and engagement back to what matters. The key is using these in the right way.
Here are a few examples.
Loyalty program sign-ups
A lot of retailers encourage customers to sign up for a loyalty program. Some do it as part of the checkout process in-store, while others use a welcome campaign to promote sign-ups.
Smart Banners™ can help here too. Use your banner to encourage customers to become a part of your program. And, because Smart Banners™ are easy to personalize, it takes seconds to add a bonus for joining right along with a call to action.
Loyalty program updates
Now that you’ve got people signing up for your loyalty program, keep engaging with them. Customers get frustrated when they take the time to become part of a loyalty or membership program, and then it’s crickets. That’s not a great way to build customer appreciation or trust.
Avoid that with Smart Banners™. It’s easy to create personalized banners that remind your customers about their points total, when they can cash in their rewards, and other potential benefits or upgrades.
When people are more aware of where they stand in your loyalty program, it will make them much more likely to shop. They don’t have to spend time tracking down their points totals; they can get to buying.
Product stock updates
We all know shipping and inventory tracking has been a bit of a challenge this past year — to say the least. So, imagine the frustration for your customers. Some may be waiting months for a product they want to come back in stock.
Your Smart Banner™ can let customers know when an item on their wish list or they’ve browsed in the past is back in stock. Now, couple that with an email that pulls in location data via a Smart Block™ and you can add even more personalization.
Suddenly your email is super personalized. Your customer will see the item is in stock and show the local stores that have it.
Sales and promotions
Smart Banners™ are some of the best tools out there for helping promote your sales and promotions both online and in-store. Since Smart Banners™ can appear at the top of any email you send, it’s an easy way to always ensure your customers see your promotions.
With a Smart Banner™, you don’t have to worry if your customers don’t open an email, they’ll miss the sale. So, it’s a good way to help boost your engagement and build some buzz around your sales and promotions.
Plus, if you have something coming up, such as an anniversary sale or loyalty member-only event, you can add a countdown timer to the Smart Banner™. That helps build a little bit of FOMO.
Transactional information
Typically, the emails consumers open most often are transactional ones — shipping updates, receipts, and some other triggered emails. Smart Banners™ make it easy to take this information and add it to any email, especially package tracking.
Now, instead of having to search through a bunch of emails to try and find that tracking number, it’s sitting right there in a personalized Smart Banner™. You can even offer in-store pick-up to help promote more foot traffic.
Realize the potential of email
Retailers have to compete on a lot of fronts today. But having an email strategy can make a difference. Smart Banners™ are just another tool that can help your brand stand out from the competition.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
6 Email Personalization Strategies That Go Beyond a Name
Email personalization can go well beyond just addressing your customers by name. Deep personalization, enhanced personalization – that’s what you should really be after.
Dig into your data to understand your customers. Then give them tailored content that they crave. That’s where you’re going to set your brand apart from the competition. Using just a name is almost passe at this point.
So, how do you do it? How do you get so good at personalization that your customers think of you as their BFF?
Here are six personalization strategies that go beyond a name:
Add Life to Your Emails With 1:1 Animation
You can harness your data to create slick animations for your emails. Zembula makes it easy to add personalized animations that engage. You can create things like a countdown timer or a pulsing name.
Personalized animation has the power to add a 30% CTR lift and increase in revenue by 109%!
With Zembula’s content builder, all you have to do is connect any data source and easily drop your content into your email template. From there, you control that content from the platform.
Grab Attention by Making Your Emails Kinetic
Your emails can be scrollable, clickable, scratchable, or spinnable. In other words, more engaging. And all of it can be personalized.
So instead of just sending a customer product information that you know they may like, make the image kinetic by having it change when the customer clicks on it or hovers their mouse over it.
And while you’re at it, personalize the cool content you’re including. Again, use your data to identify what that individual craves. Then hit them with the appropriate messaging, but up your game by making the content kinetic.
Location-based information
Marketing is more hyper-local than ever. And one way to deliver that level of personalization to your customers is to tap into their location data.
You can use that to offer deals at their nearest stores, invite readers or VIPs to local events, and alert them to curbside pickup. Plus, when you have location information, you can send targeted emails based on weather data.
It’s another way that Zembula brings you the ability to create email experiences your customers might not see anywhere else.
Personalized Images
You can use your data to personalize the images you’re including in your emails. It’s still possible – and easy – with Zembula, even after 2021’s Apple iOS 15 privacy policy updates.
You can use multiple sources like loyalty information, offer data, or your CRM. After you build a pool of personalized images, you can group them and set rules for display. Zembula’s Campaign Decision Engine will automatically choose the best content for each individual. It’s almost like magic how simple – and powerful – this tool can be.
Personalize Your Promotions
Don’t just make flash sales or product discounts generic. Make them specific to each customer. Send them a promotion about something that your data suggests they may like.
Customers especially dig user-generated content like ratings and reviews. Don’t just give the same thing to everybody. Make them personal!
Remind Them of Their Loyalty Status
You know what customers like? Working towards a reward. If you show them how close they are to their next benchmark, guess what they’re more likely to do? Try to earn more points. Bingo!
One of the coolest ways to personalize your emails is to include loyalty points specific to that individual user. You can even make them kinetic – like a pulsing name and number – if you really want to stand out.
Zembula Makes It All So Easy
Zembula is all about making it simple for you to send better emails than your competitors. None of what’s outlined here is hard to implement. And all of it is proven effective.
Sure, call your customer by name. Of course, you should be doing that. But aren’t you ready to go beyond personalization 101? Move the needle by making your emails deeply personalized.
Learn more with a Zembula product tour.
Marc Sheforgen
Marc Sheforgen writes email service provider content for Zembula. Beyond that, he’s all about parenting, coaching kids, record collecting, travel, and adventure. If it’s fun, he’s for it.
