The Top 10 Email Personalization Stats

For marketers, email personalization is no longer just a nice-to-have tool; it’s a must. Once upon a time, sending out a mass email was enough to grab attention.

Now? Not so much.

Your customers are inundated with content. And that content is increasingly personalized, thanks to savvy competitors who’ve caught onto the trend.

So, if you’re sitting there wondering whether personalization is really that important, the answer is a resounding yes. In today’s market, consumers don’t just appreciate a personal touch — they demand it.

But don’t just take our word for it. The facts speak for themselves.

10 Email Personalization Stats That Underscore Its Importance

1. You’re in business to make money, right? Well, then, you best consider that companies that invest in personalizing their email outreach earn 40% more than their competitors. Isn’t that reason enough for you to get started?

2. People click on the stuff that’s relevant to them. Personalized emails boost click-through rates by 14% and conversion rates by another 10%.

3. Today’s consumers aren’t going to wait for you to personalize. Instead, they’ll go somewhere else. 52% of consumers say they’ll look elsewhere to find what they’re searching for if an email is not personalized.

4. You don’t want to tick off your customers. But nearly three-quarters of consumers say they are frustrated when their shopping experience is impersonal.

5. A lot of people just won’t stand for an impersonal experience. Studies show that 63% of consumers will stop buying from brands that don’t use effective personalization strategies.

6. There’s still an opportunity for you to stand out with personalization, as research shows that only 20% of retail companies are personalizing their emails.

7. Don’t abandon your abandoned cart emails. Just make sure that you’re personalizing them. 60% of shoppers said they return to complete a purchase after receiving a personalized abandoned cart reminder.

8. And don’t just follow up once. Sending three abandoned cart emails leads to 69% more orders than through a single email.

9. More personalization means more transactions. In fact, personalized emails deliver six times more transactions than their non-personalized counterparts.

10. Don’t forget about the subject line! It’s not just the body content that you need to personalize. Emails with a personalized subject line are 26% more likely to be opened.

Unlock the Power of Deep Personalization With Zembula

Zembula can take you past the entry-level of email personalization and help you dive deep into truly impactful strategies that elicit action.

Sure, calling your customers by their names in emails is a start, but why stop there? Elevate your engagement with features like one-on-one animations, kinetic emails, and interactive customer surveys. And let’s not forget tailored promotions, personalized imagery, and loyalty status reminders.

The beauty of Zembula lies in its ability to make complex personalization simple. All that rich data you’ve been collecting? Zembula allows you to leverage it for next-level customer interactions.

The result is enhanced consumer trust, differentiation from your competitors, and a significant uptick in conversions and revenue.

If that sounds good to you, we’d love to help you be your best. Let’s connect!