Reach your growth goals faster by adding ratings and reviews to your Act-On campaigns

As a growth marketer, you focus on figuring out what works for you and how it’s taking you closer to your brand’s goals. This focus on testing and iterating allows you to go beyond what’s established and find creative solutions to help you take your brand where it needs to go. 

It’s this disposition to look for better ways to get the job done that growth marketing platforms like Act-On allow you to capitalize on. With its detailed reporting and attribution models, it helps you figure out what tools are moving the needle the most. But when it comes to adding user generated content like ratings and reviews, it can be difficult to get what you need. This is where integrating user-generated ratings and reviews with Zembula to your Act-On campaigns can give you the edge you need to drive results.

The impact of ratings and review on your growth goals

Whether it’s B2B or B2C, user-generated ratings and reviews have a significant impact on growth. That’s the reason why they’ve become ubiquitous across every industry. The magic of user-generated ratings and reviews lies in the fact that its users first and foremost trust another user just like them. Other users are more likely to be facing the same problems and are unbiased in their recommendations. Because of this, its ratings and reviews are the most effective tool to build trust in your products or services. In a nutshell, they get the job of helping your clients or customers choose what you do better than most other tools. 

The challenge then becomes how you can present the ratings and reviews that are the most relevant to your target audience. Zembula helps you solve this channel by adding ratings and reviews to your email campaigns that can be personalized and are updated in real-time at the time of opening the email. This means your audience gets the information they need directly in their inbox without the need to click through to your website.  

Integration without the need to call your IT department

Adding new functionality to your marketing platform typically means having long conversations with your IT department or an outsourced developer, getting the budget approved for said development, waiting, and finally hoping that the development team achieved all the original functionality goals. This isn’t practical for most marketers since time is significant, and budget is one of the biggest constraints you have to deal with. 

Zembula gives you all the additional functionality you need without the need to go through all this hassle. To integrate Zembula, all you have to do is copy-paste a few lines of code into your email template, and you’re done.

Additionally, our user interface was designed so that you don’t have to learn a new system. It’s based on a WYSIWYG platform that allows you to jump in and build the emails you need to when you need to. 

Schedule a free call with one of our email experts so that we can show you how Zembula can help you reach your growth goals.