Personalized Ratings and Reviews: The Best Thing You Can Do for Your Email
Even if you’re having great success with your current Octane Marketing approach to sending email, you could reach an entirely different level. The key is getting past the pain point so many email marketers encounter: including ratings and reviews in emails.
Email marketers don’t have time to create an HTML template for every new review. Not to mention testing them for each different browser.
Let’s face it: email service providers have done a terrible job at making this easier.
But Zembula gives you a simple-to-use, easy-to-integrate solution. Using drag-and-drop modular content blocks that are placed using a single snippet of code, you can easily add ratings and reviews. And you can personalize them so you’re only sending what’s relevant to each individual.
And you can pair Zembula and Octane Marketing pretty much immediately. Integration is free and supported.
Personalize Your Emails
Your emails could be so much more impactful if you could not only include ratings and reviews but if you could personalize them for each reader.
The keys to killing it at email are to include user-generated content and to be relevant to each of your customers. So we’re talking ratings and reviews, but only the ones that matter to each specific person.
Using Zembula, you can add that five-star rating about, for example, a specific product, and then include it only in emails that are going to people who have indicated an interest in that item. Don’t waste the time of the people who aren’t interested. Both the people who get the review and the ones who don’t will be thankful and more likely to appreciate your brand.
Zembula lets you create email images that contain the data you’ve already collected. You cut and paste a single snippet of code, and after that, you’re done touching the code entirely.
That same personalization can be applied to whatever data you’re collecting, including cart abandonment notifications, tracking information, rewards points and more.
Get Started With Zembula Today
So many consumers are making purchasing decisions almost entirely based on ratings and reviews. If you’re not including them, you’re undoubtedly missing out on transactions.
Make your emails more dynamic. Make them more personalized. Make each one of your emails more impactful. It’s a lot easier than you might have thought.