Blog

Do you want to fill more seats in your restaurant (or get more buyers for your products)? Then it’s time to turn to email marketing. And not just any type of email marketing; you want to get hyper-personalized with every message you send.  When you do that, it’s so much easier to connect with your readers, encourage […]

Every year, tens of millions of people buy lottery tickets with the hopes of winning big. So, to generate interest, lottery brands must keep consumers up to date on the ever-changing jackpot prizes, drawing days, and lottery results.  So Virginia Lottery turned to Zembula and implemented Smart Banners™ to help keep their players up to date with […]

You may have a secret weapon waiting in your data to help re-engage your customers. But are you using it? With browse abandonment messages, you’re letting customers know via email or SMS that they should come back to your site and consider buying the item they were viewing.  These messages can be as powerful as […]

Real-time email personalization harnesses your data. Having that information effectively allows you to dynamically change how you are presenting your brand to each individual customer based on recent shopping and browsing behaviors. Say a customer goes to your site, browses around a certain type of product, adds an item to their cart, and then abandons […]

Ready or not, the holiday season is here. That means you must find ways to get your message out (without losing sleep and saving your sanity). For many brands, the holiday season is critical for business success — with more revenue generated in the last quarter than the rest of the year.  Now, add increased […]

Did you know that 60% of consumers say they’ve purchased a product or service because of a marketing email? That number should get you sitting up and paying attention, especially as we approach the biggest holiday season of the year.  So what can you do to help you see better conversion rates this holiday season? Focus on personalization. […]

Marketing is tough, especially in today’s ultra-competitive environment. More brands are vying for consumers’ time, dollars, and attention than ever before. And consumers are a lot more sophisticated. So they may be willing to give your brand a chance, but they’re also quick to move on if they aren’t getting what they need. So while […]

When you open your email, which brands catch your eye? Which messages from them are you more likely to open?  Chances are, you ignore most brand emails, even in your own inbox. But when you choose to open and click, it’s probably because of a couple of key factors: you trust that brand, and the […]

Today’s customers don’t want to be seen as just a number anymore. Instead, they care about the experience they have interacting with a brand. From emails to SMS to shopping and post-purchase, it all matters.  If you can’t deliver something personalized to their interests and needs and have a two-way conversation with them, they are […]