What Is Real-Time Email Personalization?

Real-time email personalization harnesses your data. Having that information effectively allows you to dynamically change how you are presenting your brand to each individual customer based on recent shopping and browsing behaviors.

Say a customer goes to your site, browses around a certain type of product, adds an item to their cart, and then abandons the cart without making a purchase.

Real-time email personalization would mean sending that customer a hyper-specific email highlighting the product they were considering and incentivizing them to buy it.

Another example would be a customer’s birthday. A real-time personalized outreach might include an email to that customer wishing them a happy birthday and giving them a limited-time discount code.

Real-Time Email Personalization Defined

Real-time email personalization is all about using the data you’re already collecting to its maximum effect. It’s about setting yourself apart from the competition by doing things that show your customers that you care about them as individuals. It’s about doing more than just sending the same messages to everybody on your list.

The key is speed. It’s being able to pivot to react to a customer’s behavior. Or tweaking your weekly email newsletter so that each customer is getting a deeply personalized version of that message.

The problem for most marketers is that personalization takes time. But Zembula has proprietary AI solutions that allow you to automatically deeply personalize the emails you’re sending. Zembula makes it so easy that you’d be shocked at how quickly you can add this unbelievably effective weapon to your marketing arsenal.

Let’s look at a few of the ways that you can use real-time email personalization through Zembula to up your marketing game.

Turn Abandoned Carts Into Personalization Opportunities

Remember that example where a customer added an item to their cart but left the site without purchasing? Most eCommerce retailers would tell you that the abandoned cart is the bane of their existence. But what if we told you that abandoned carts could become opportunities to grow your business?

It all comes down to personalization. An abandoned cart gives you a great opportunity. If you can address your customer by name, show them what items they may have forgotten about, and personally invite them to come back, you’ve got a great shot at converting a sale and maybe even repeat business from that customer.

The key to turning this into a real-time personalization opportunity is to be able to spin up this kind of message without manually having to build it. That’s where Zembula comes in. Use Smart Banners™ and Smart Blocks™ to include dynamic headers, body content, and footers that update live as your customer opens their email. 

Zembula’s solution eliminates the need for segmentation. It allows you to layer endless data sources into the same image. And it’s priced to scale as a utility so that you can use it in all your emails.

1:1 Animation

You can really stand apart from your competition by creating amazing-looking, personalized animation.

Personalized animation can add a 30% CTR lift and 109% increase in revenue. And with Zembula’s content builder, all you have to do is connect any data source and easily drop your content into your email template. From there, you can control the content from the platform.

Leverage First-Party Data To Greater Effect

The name of the real-time-email-personalization game is better using the data you’re already collecting. That means taking things like demographics, location, browsing behavior, and purchase history to build content that will be attractive to any given individual.

If your data tells you that a customer is interested in a certain product but, for whatever reason, hasn’t yet purchased that product, you can use your marketing skills and creativity to better incentivize that customer to buy.

Maybe it’s a simple inventory reminder that an item is back in stock. Maybe it’s a limited-time discount.

By whatever means you plan to attract that customer’s attention, Zembula makes it simple for you to use your data to instruct your marketing decisions. You can create incredibly effective dynamic content that converts.

Your Only Limit Is Your Imagination

These are just a few examples of what real-time email personalization can look like. Really, you can do just about anything you can dream up. The key is the data you probably already have.

If you’re ready to go beyond the same boring, see-through attempts at personalization that seemingly every retailer is doing, we’ve got solutions to help you stand out.

Schedule a Zembula demo to learn much more.