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Ecommerce CAC is rising fast. Here’s why reallocating marketing budget to email is the move that compounds.
Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.
Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.
Personalization, in and of itself, is one thing. And make no mistake, not only is it important, it’s absolutely essential for your success now that today’s consumers have come to expect it. But let’s cut through the hype and get to the heart of the matter: Does personalization truly translate into tangible, revenue-boosting outcomes? That’s […]
Email personalization is no longer just nice to have. If you want to see real success in your email marketing and drive revenue, it’s a requirement. Consumers increasingly expect custom content from brands, 1:1 messages tailored to their needs and interests. That’s the minimum to get them to pay attention to you, so if you […]
Personalization is more than just a buzzword. It’s the key to the kingdom — especially when it comes to email marketing. As budgets squeeze and brands need to do more to stay competitive, it’s increasingly difficult to see a significant return on investment (ROI). However, email marketing can often be the exception. Research shows it […]
Much of marketing is focusing on immediate results. But it pays to keep an eye on the long game, too. While short-term success is great and may indicate you’re on the right track, you also want to ensure your campaigns are built for long-term gains. One key performance indicator (KPI) that can help you determine […]
It’s time to start looking ahead. As technology improves, marketers can’t always rely on what worked in the past to continue in the future. Sure, it may work ok. You’ll still see some clicks, conversions, and revenue. But standing out from the competition needs a more innovative approach — and you don’t want to wait […]
Forever 21 is a global fast fashion retailer headquartered in Los Angeles, California. It was founded as one store in 1984; today, there are over 540 retail operations worldwide. The company focuses on delivering on-trend and high-style designs and basics at affordable prices, targeting fashionable consumers who care about a high-value customer experience. Forever 21 values […]
There are many ways to determine your marketing campaigns’ success. Revenue and conversions are two. But what about really digging into the numbers? What can you learn from them to help you optimize performance and get more out of your campaigns? That’s where return on ad spend (ROAS) can be a marketer’s best friend. In […]
At the end of the day, growing revenue for your brand matters. Of course, doing it alongside building long-term customer relationships and delivering exceptional products and service helps. After all, every business is about the customers. You want to do everything you can to engage them and ensure they have a great journey through your […]
The old list of email personalization tools focused on triggered flows, which are only 5% of send volume. Here’s how Smart Banners and open-time personalization change the buyer checklist for the other 95%.



