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Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

The $318 Problem: Why Rising CAC Is the CMO’s Biggest Marketing Budget Reallocation Opportunity

Ecommerce CAC hit $318 — up 16% in a year. Here’s why marketing budget reallocation to email is the only move that compounds.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

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How to Use the Endowment Effect to Grow Your Email Lists

You know that sweater in your closet? The one you bought a long time ago because it was so comfortable and fit perfectly? It might be a little outdated now, fashion-wise, and maybe there’s a small tear or two forming… Even though that sweater should be bound for the donation pile, you just can’t let […]

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5 of the Best Examples of Customer Acquisition

As the founders of many startups have learned, failure to plan ahead and craft a customer acquisition strategy can mean the failure of your company. It’s well known throughout the marketing world that without a solid base of new customers, it’s almost impossible to boost conversions or create brand loyalty. Throughout the digital era, we’ve […]

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5 Ways to Use Neuromarketing

If you’ve never heard the term neuromarketing, let’s get you up to speed. Neuromarketing refers to the effects marketing messages and campaigns have on our brain chemistry. Utilizing marketing psychology and neuromarketing in your next campaign can help boost engagement, drive click-through rates, and enhance feelings of brand loyalty in your customers. It’s easy to […]

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The Psychology of a Great Subject Line

In email marketing, it all starts with a subject line. That small line of text is the first thing subscribers read, and it often dictates whether or not your message is opened. About 47% of subscribers say they weigh the decision to “read it or leave it” based on the subject line alone. Given the […]

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The Marketing Psychology Behind Successful Marketing Campaigns

Most modern-day marketers don’t think about it too often, but our entire career field is built upon the principles of marketing psychology. John B Watson, born in 1878, is one of the fathers of modern marketing, and he spent his entire career studying and utilizing ethical psychological methods to influence customer behavior. His successful campaigns […]

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The 5 Best Interactive Content Types for Email

Over the past few weeks, we’ve been covering every aspect of interactive email campaigns. From giving you the basics of interactive email, to looking ahead for the state of interactive email in 2018, we’ve been dropping knowledge to make your next email marketing campaign a huge success. In case you missed it, let’s go over […]

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The state of interactive content 2018: email edition

Use of interactive content is on the rise, and it’s no wonder. Competition between brands is intense and marketers need to try something new to stay afloat. The inclusion of GIFs, images, and video in email, as well as interactive, clickable experiences, has upped the game, and we’ve noticed a lot more interactivity in the […]

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Introducing: Smart Campaigns!

WE ARE SO TOTALLY EXCITED. Okay, let me calm down a minute… but it’s hard because we’ve released something that we think is truly awesome. And we think you’ll agree. There are now four ways to use your snippets, which we collectively call Smart Campaigns. This means you can manage your content in new ways, […]

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How to Use Interactive Content for Customer Acquisition

Interactive content has been known to convert 70% of the time while static content has shown it converts a measly 30% of the time. So if you’ve been waiting for the secret trick to growing your email list, here it is – interactive content. Need some ideas to get you started? I have one for […]

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