Smart Banners™ We Love
Marketing is tough, especially in today’s ultra-competitive environment. More brands are vying for consumers’ time, dollars, and attention than ever before. And consumers are a lot more sophisticated. So they may be willing to give your brand a chance, but they’re also quick to move on if they aren’t getting what they need.
So while it makes things a bit more challenging, that doesn’t mean you don’t have the tools to help you stand out. If you want to find an easier way to personalize at scale and connect with your customers, Smart Banners™ can help.
We’ve collected some of our favorite examples from brands across industries using Smart Banners™ to improve customer experience, drive engagement, and boost revenue.
Bully Bunches is a family-owned business specializing in high-quality, all-natural bully sticks for pups. The team at Bully Bunches has used Smart Banners™ in a couple of ways.
First up is the abandoned cart banner. This Smart Banner™ helps remind your customers that they’ve left something behind.
You can see it uses personalization in a couple of ways. First, it incorporates the shopper’s name and an image of the product left behind. It’s a great way to remind them about abandoned items and makes it easy to click and finish the purchase.
Another way Bully Bunches is leaning into Smart Banners™ is by encouraging people on their email list to sign up for SMS alerts. Zembula makes coordinating and complimenting your SMS and email marketing strategies easy.
And, of course, it doesn’t hurt to give readers a little discount for getting on the SMS list.
City Mattress is a family-run small business with nearly two dozen stores across New York and Florida. Today, the company sells its in-house PranaSleep mattresses, other beds, linens, and sleep accessories.
This company is no stranger to the benefits of Smart Banners™. In a past case study, we highlighted how Smart Banners™ helped City Mattress improve customer personalization and boost email performance.
Here are two more ways City Mattress uses Smart Banners™ in ways we love.
One excellent data source for eCommerce brands is customer browse information. Now, rather than waiting until a customer puts something in their cart to message them, you can tap into browse data and use Smart Banners™ to send them abandoned browse notifications.
Another way to use Smart Banners™ is for sales and promotions. While sending out individual emails highlighting sales and promotions work, using Smart Banners™ helps improve message visibility.
Hat Heaven is a New York-based brand that carefully curates and designs unique caps that reflect current fashion trends. The brand operates out of a brick-and-mortar store in the South Bronx and has an eCommerce platform.
Smart Banners™ help Hat Heaven reach current and returning customers, offering personalized messaging that gets people excited to shop. Here are a few examples.
One group of people Hat Heaven focuses on is their most loyal customers. Through a loyalty Smart Banner™, the brand can tie customer loyalty points via their MVP Club to offers. This one lets customers know how many more points they need to start getting discounts. It’s one way to encourage more shopping.
Another way to use loyalty points to boost customer engagement is to pair a Smart Banner™ like this one with abandoned cart data. Customers may be more enticed to buy when they can see exactly how much something will cost using their loyalty points.
Thrive Causemetics is a beauty brand with a mission to help communities thrive. The company creates vegan, 100% cruelty-free products and donates proceeds from every product purchased to help others.
Thrive Causemetics is another brand we’ve featured in previous case studies — the latest highlighted how Smart Banners™ helped them boost revenue during last year’s Black Friday/Cyber Monday event.
One of our favorite ways Thrive Causemetics has used Smart Banners™ was to communicate important shipping cut-off dates and information to customers. As every retailer and online brand knows, shipping during the holiday season is critical so sharing this info clearly across emails is a great idea.
Thrive Causemetics has also used Smart Banners™ to encourage email signups, giving 100 points to people who join their rewards program. It’s yet another way to drive people to your loyalty program.
Want to give Smart Banners™ a try?
We’d love to show you how Smart Banners™ can help your brand just like they have for others.
Click here to get in touch. One of our email experts will set you up with a demo. From there, you’ll see the power of Smart Banners™.