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Ecommerce CAC is rising fast. Here’s why reallocating marketing budget to email is the move that compounds.
Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.
Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.
Customer engagement is critical for eCommerce brands. With no brick-and-mortar store to visit, it’s all about connecting with your shoppers online. And, of course, email marketing is the best way to do that. It’s the channel for reaching customers and communicating with them. And personalization makes it even better. But how do you personalize at scale […]
The personalized email marketing statistics most brands cite prove that triggered flows work. The problem? Triggered flows are 5% of your volume. This guide reframes the data around broadcast, introduces click-to-conversion as the metric that matters, and maps a five-phase rollout to 1:1 email.
Business today is cut-throat. Carving out space in the thinnest of margins becomes incredibly important for businesses that will succeed. In this quest to set yourself apart, one tool has emerged as a game-changer: email personalization. No longer can companies rely on a one-size-fits-all approach. Modern customers seek and appreciate a personal touch. They are […]
It’s no secret. At Zembula, we love email personalization. And it’s one of the most important ways to connect with your subscribers, drive action, and improve revenue. When personalization in email is done right? Well, it’s an amazing thing to see. Your readers open your emails, click, and buy more — building up that lifetime customer […]
You know we love email personalization. It’s pretty much our favorite topic to talk about, and for a good reason — it works. Email personalization is an incredible marketing channel that can help businesses succeed in marketing. But you don’t have to take our word for it. We’re not the only big believers in the […]
We’ve been told how to measure success based on engagement, but that’s not the full picture. In fact, it’s not even the thing that matters the most. What really matters is revenue. So why have we been told that engagement matters most? Well, most personalization solutions can’t track revenue gain accurately. In an attempt to […]
Every marketer knows email personalization is essential. Today’s consumers are over the boring, basic, and generic. If your messaging isn’t tailored to their interests, behaviors, and needs, then it’s that much more challenging to get traction. If your open, click, and conversion rates are down, a lack of hyper-personalization may be the answer. But if […]
As a marketer, your job comes down to understanding two things about the people you’re trying to reach: in what format they consume information and the style or tone of communication that resonates. If you can bore down to the essence of understanding the intersection of how your target consumer wants to receive information and […]
Over half of email marketers struggle with raising click-through rates. Today, click-through rates across industries average between 2-8%, depending on the report. So how can you change these numbers and get more clicks? Smart Banners™. Personalized Smart Banners™ in your email marketing allows subscribers to click at the top of your emails. Here’s why it matters. […]