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Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.
Ecommerce CAC hit $318 — up 16% in a year. Here’s why marketing budget reallocation to email is the only move that compounds.
Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.
As a marketer, your job comes down to understanding two things about the people you’re trying to reach: in what format they consume information and the style or tone of communication that resonates. If you can bore down to the essence of understanding the intersection of how your target consumer wants to receive information and […]
A potential customer browses your online store, carefully selecting items and adding them to their shopping cart. They’re just a few clicks away from completing the purchase when they abandon their cart and leave your site. Sound familiar? It’s a frustrating scenario many eCommerce businesses face. But fortunately, there’s a powerful tool at your disposal […]
We know that personalized emails see more engagement from customers. So much so that now they demand it. The more personalization you can do, the better. It’s the best way to build a relationship, drive trust, and increase revenue over the long term. So where to start? What about the old reliable: name personalization? Adding […]
Over half of email marketers struggle with raising click-through rates. Today, click-through rates across industries average between 2-8%, depending on the report. So how can you change these numbers and get more clicks? Smart Banners™. Personalized Smart Banners™ in your email marketing allows subscribers to click at the top of your emails. Here’s why it matters. […]
Are you checking out Movable Ink? Are you wondering if it’s the most effective solution out there? Let me give you a tip! Zembula is the most effective Movable Ink alternative. Let’s dive into the reasons why. Zembula customers see an average of 10-17% more revenue per email send. That’s not a typo. Zembula customers […]
We all love Birthdays right? Of course we do! And we love when brands give us a little something extra to celebrate. This is exactly why we suggest you add a Birthday Smart Banner™ into your Smart Banner™ mix. Let’s take a look at how this can look using our client, Makeup Cartel. For background, here’s […]
Knowing exactly where a package is, is important to your customers! Searching the inbox for that order shipment email can be tedious and sometimes impossible. Many people end up calling help centers to determine the location of their purchase, putting a strain on customer call centers. Zembula shipment tracking Smart Banners™ provide a huge benefit […]
Loyalty updates don’t have to be boring! You can encourage your customers to take advantage of their loyalty points and rewards with Smart Banners™. Remind them what loyalty offers they have available in a way that’s impossible to miss with loyalty banners. In this post in our Smart Banner™ series, we will dive into the loyalty […]
Beauty shoppers are some of the most engaged out there, especially for eCommerce brands. Sure, these buyers love their old favorites, but a growing percentage of them are interested in exploring new products. That gives your brand an excellent opportunity to connect with more consumers since they are primed to want more from your company. And the […]