Introducing: Snippets!

We’ve been hard at work these last couple month to bring you all some brand new features that will totally change how and where you can use reveal marketing within your own marketing strategy.

At the core of this feature release is our new Snippets Builder where you can create blocks of code with a permalink that can be attached to and display any experience. This means that you only need to place the code once and it will automatically update when you edit in our platform. No need to go back and replace the experience within your email or other content.

Perhaps the most exciting thing about Snippets is that they allow you to place your reveal experience within a web page, or an overlay. This blows the roof right off of the past possibilities for engagement.  The ability to embed Zembula experiences gives you, the marketer, full control over the user experience. An embedded experience can be incorporated into whatever creative you’d like, not just what fits in a box. Check out our homepage for example, or interact with the experience below.

Another plus of embedding and using an overlay is that the traffic goes directly to your site. By removing the need for an interstitial page and giving you the ability to place the content directly onto your page, you host the experience – which means the traffic associated with the campaign and your web analytics will be able to track that data for you.

With embedded experiences, you have a number of options when it comes to the post – interaction step. The default option is a CTA that points to a page of your choosing. It is also possible to turn your embedded experience into a lead capturing tool by linking a form and calling it to appear once the interaction is complete.

An experience in overlay can conclude with a CTA that exits the pop-up, goes to another page in a new tab, You can also use API hooks or URL parameters to add an item to a buyer’s shopping cart or apply a coupon code.

There are so many possibilities with these new features, we’d love to talk with you about them. Schedule a product demo to talk with an expert.