Welcome to part 2 of our storytelling in marketing series! In part 1, you learned the basics of what marketing storytelling is all about. In part 2, we’ll deep dive into the place that emotion [...]
If you’ve been in marketing for any length of time at all, you’ve no doubt read hundreds of articles about storytelling. You’ve heard it mentioned by famous people, in Ted Talks, in meetings. But [...]
The customer acquisition process is one of the hardest things marketers have to face. It’s the primary goal of all of our efforts: to reach potential buyers and engage them with content that [...]
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