Increase the Response Rate From Your Lead Generation Campaigns on Spotler With Ratings and Reviews

Posted July 15, 2021

Online B2B lead generation is complex because it requires many stages for the lead to become a customer. One of the most critical steps is the marketing to sales handoff. The lead successfully reaching the sales team at the right time will determine the likelihood of success. For this reason, being able to keep your leads engaged and make sure they are responsive throughout the whole process is a big priority for all b2b lead generation teams.

Spotler adds AI technology to the traditional marketing automation features that most marketing suites have. It allows users is to do more in less time, since the AI features make managing the CRM aspect of the platform significantly more efficient.

Zembula adds to the native email communication capabilities of Spotler by adding a suite of features that give you the ability to improve the response rate of your leads.

Ratings and Reviews Increase Your Lead’s Confidence in Your Brand

Adding ratings and reviews to emails has been a competitive edge for many brands across all industries. This is because user-generated ratings and reviews can speed up the trust-building process, which is essential for them to take action and move forward in the sales process.

Zembula makes it easy for you to add ratings and reviews to your Spotler email communications so you can send your leads the information they need to remain engaged and nudge them to move forward in the process.

Our ratings and reviews content block can integrate with your customer data so that you can send personalized content. This means your content is personalized for each individual and can contain other information about the potential customer other than the product they are considering.

Simple to Integrate and Easy to Work With

Integrating all of Zembula’s functionality with Spotler’s email platform is a simple process. Copy-paste a few lines of code in your email, and you are ready. Now just use our email builder to start creating email content with all the additional tools Zembula enables you to use.

Our user interface is based on a WYSIWYG with drag and drops functionality that makes it very intuitive to use. If you’ve been building emails for any length of time, then you’ll feel right at home with Zembula.

If you’re ready to explore new ways to drive your leads to respond, click here to set up a call with one of our email experts.

JJ Monzon

JJ Monzon is a content writer at Zembula. When he's not writing about email marketing, you can find him playing with his kids, making weird loud noises (he's a musician), or rolling around on the floor with his friends (he does Jiu-Jitsu).