Improve the impact of your DotDigital omni-channel campaigns with user-generated ratings and reviews

Posted March 9, 2021

Omnichannel campaigns are becoming the new norm for businesses that need to drive results because they achieve these results through data-driven decisions that ensure you remain relevant to your audience. It’s this ability to iterate and find attribution models that allow you to invest your resources in the action that is getting you the best results that help you reach your marketing goals.

The focus on making sure you invest your resources into the tools that work the best is what Zembula is the perfect complement to your DotDigital omnichannel campaigns. Zembula allows you to easily add user-generated ratings and reviews to the email marketing portion of your campaign.

Everyone reads ratings and reviews and savvy marketers use them to drive more sales.

Studies show that over 91% of all online customers read user-generated ratings and reviews to inform their decision to buy. And that’s the reason why ratings and reviews are available on most websites. Whether it’s a service, eCommerce, or B2B business, ratings and reviews serve to give the customer confidence in their buying decision.

Zembula makes taking advantage of the confidence-building advantage that ratings and reviews give you easy to implement and bumps it up a couple of notches.

Since many ESPs don’t natively include the ability to add user-generated ratings and reviews to your email campaigns without custom HTML, Zembula allows you to add this functionality to your email campaigns easily. The real benefit comes from the added functionality that Zembula’s integration provides. Our ratings and reviews email content can be personalized with the customer data you hold on your Dotdigital platform and can also be updated in real-time directly from your audience’s inbox.

This means for your campaigns because you can now send the most relevant ratings and reviews to each of your segments. You will have increased visibility of this information since they can see it directly from their inbox without the need to click through to your website.

Fast and easy integration

Zembula was designed with the marketer in mind so that you don’t need to handle complicated and time-consuming integration. Adding the additional functionality to your email marketing with Zembula is as simple as copy-pasting a few lines of code.

No need to call your IT team or developers, and most importantly, no need to wait. You can start testing the impact that user-generated ratings and reviews can make on your campaign from the moment you sign up.

Set up a free consultation with our team to show you firsthand the impact that Zembula can make on your omnichannel campaigns.

Fast and easy integration

Set up a free consultation with our team to show you firsthand the impact that Zembula can make on your omnichannel campaigns.

JJ Monzon

JJ Monzon is a content writer at Zembula. When he's not writing about email marketing, you can find him playing with his kids, making weird loud noises (he's a musician), or rolling around on the floor with his friends (he does Jiu-Jitsu).