Get Better Results From Your bLoyal Loyalty Programs With Ratings and Reviews
Loyalty programs are essential to the profitability of e-commerce businesses. The simple way to look at it is that it’s significantly more cost-effective to keep your existing customers than acquire new ones. It’s why loyalty programs have become so prevalent. They help you maximize the value of your long-term relationships with your customers. And at the core of every loyalty program are the communication channels you use to keep your customers engaged and in the loop of all the different promotions.
bLoyal is a customer loyalty suite that puts together all the tools needed to run a profitable loyalty program. These tools include a CRM and an email marketing tool.
Zembula adds additional capabilities to what’s available to bLoyal users so they can expand their options to engage and retain customers.
The Most Engaging User-Generated Content for Your Customers
Ratings and reviews have become a staple for eCommerce businesses across every niche due to their effectiveness in driving sales. They’ve become so popular that ratings and reviews have even created a whole new line of business for professional reviewers and influencers on social media.
Zembula gives you the ability to add ratings and reviews directly to your email campaigns. This way, you can send your audience the information they’re looking for directly to their inbox.
The ratings and reviews content block on Zembula does much more than present your customers with a static image. The content block can integrate with your customer data so that you can show them personalized recommendations.
Additionally, the content displayed is updated in real-time directly in their inbox. This way, they can get the correct information without having to click through and navigate on your website. And when they do decide to go to your website, they’ll be doing it with a significantly higher buying intent.
New Functionality Without the Need of Calling Your IT Team
Adding Zembula’s ratings and review content block to your email campaigns doesn’t require you to call your IT to install. To integrate Zembula, all you have to do is copy and paste a few lines of code to the body of your email, and you’ll be set in a matter of minutes.
Our user interface is based on a WYSIWYG (what you see is what you get) drag and drop model that makes it easy for you to start creating your emails. It’s structured to functions in a way that will be very familiar for marketers who have been creating emails on any of the popular platforms.
Click here to set up a call with one of our email experts so that we can help you explore the possibilities of your bLoyal loyalty programs with the added power of Zembula.