Build a Stronger Bond With Your Guests on Your Cendyn CRM With Ratings and Reviews

Communication within the hospitality business is often relegated to a purely transactional affair. Many brands do not go beyond sending reservation confirmations, or the occasional promotion. However practical this approach may be, it misses the opportunity to build a stronger bond with your guests. Whether you’re in the hospitality industry, or any other for that matter, building a solid relationship is critical to having lifelong guests. 

Cendyn is a hotel CRM that specializes in helping boutique hotels build a stronger bond with their guests. It includes multiple communication channels, all helping you keep track of guest’s preferences so you can choose the most effective way to communicate. 

Zembula adds additional functionality to your Cendyn CRM campaigns that allow you to better engage with your guests so that you can build a stronger bond with them. One of the most powerful tools Zembula gives you access to is utilizing your ratings and reviews.

Why Do People Read Ratings and Reviews?

Ratings and reviews have become a common sight on websites across all industries. Whether it’s B2B, B2C, eCommerce, or the hospitality industry. The reason is consumers can’t resist them. Ratings and reviews are a way to read the opinions of others people just like us. It brings an inherent sense of trust into content and directs our attention to the ratings and review section.

Zembula gives you the ability to add ratings and reviews to your Cendyn emails. This way, you can make sure that you make the most out of the engagement capabilities of your guest’s ratings and reviews.

The ratings and review block can also tie in with your customer data, allowing you to send personalized content based on the data you’ve collected. 

Add Powerful New Features Without the Hassle of Complex Integrations

One of the reasons why most marketers stay away from adding new features to their CRM or marketing software is because it can be a huge time sink. Zembula solves this by making integration of all our powerful content blocks fast and easy. All you have to do is copy-paste a few lines of code to your email, and you are done. You can start building your emails in a matter of minutes.  

Click here to set up a call with one of our email specialists. We’d love to help you find new ways to build stronger and long-lasting bonds with your guests.