Increase the Engagement of Your Eyepin Email Campaigns With Ratings and Reviews

Email is one of the most universally used communication channels. Also, it’s incredibly effective for marketing purposes. The challenge arises from its widespread use. Cluttered inboxes with hundreds, if not thousands, of unread emails, are a common occurrence. 

This means that if your brand is interested in increasing the number of subscribers who read your messages and engage with them, you need to grab their attention and maintain it with relevant content. 

Eyepin is a European email marketing platform set up to comply with all EU email regulations while ensuring its users have all the necessary tools for effective email outreach.

Zembula gives Eyepin users additional resources to stand out from cluttered inboxes and drive action for your subscribers. One of the most effective tools to drive engagement included with Zembula is the ratings and reviews content block. 

Ratings and Reviews Are the Most Effective Way to Show Your Customers Your Brand Can Be Trusted

When your customers go out looking for user-generated customer reviews it is usually for two main reasons. Either your content hasn’t answered all their questions about your product. Or they still need reassurance that your products will deliver on their promise to solve their problems.

Ratings and reviews have the benefit of providing both of these answers. For example, one of the leading information customers look for in the clothing and apparel vertical is size and fit information. Even though most brands provide it on their site, customers trust more what other customers have to say about it.

This is just one example of how much customers rely on ratings and reviews to inform their decision to buy from your brand. 

Zembula’s ratings and reviews content block are the most practical way to add these key features to your email marketing. You can integrate the ratings and reviews content block with your customer data so that your automated campaigns can be personalized. 

Copy-Paste Integration Combined With a Familiar User Interface

Adding all of Zembula’s capabilities is a simple process that anyone can do. Copy-paste a few lines of code to the body of your email, and you are good to go. There’s no need to go through a complex integration process or custom development to expand the email capabilities of your Eyeping marketing platform. 

Zembula was designed to fit in with your workflow. It’s built around a WYSIWYG interface with drag and drop functionality so that using it feels intuitive, and you can start creating your email immediately. 

Click here to schedule a call with one of our email experts to learn more about how Zembula can help you increase the engagement of your email campaigns.