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Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

The $318 Problem: Why Rising CAC Is the CMO’s Biggest Marketing Budget Reallocation Opportunity

Ecommerce CAC hit $318 — up 16% in a year. Here’s why marketing budget reallocation to email is the only move that compounds.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

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Chatbots 101: What Marketers Need to Know

There’s little doubt you’ve probably heard about chatbots being one of the biggest new marketing trends of 2016. In fact, they are expected to grow even more over the next few years. But, there is still a lot of confusion out there on what chatbots are exactly, and how they can help marketers over the […]

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Participation Marketing: A Brands New Secret Weapon?

Storytelling has become increasingly important for brands. Not that it’s a new concept, in fact brands have been telling stories since the dawn of marketing. But, in recent years, a much deeper focus on telling a story through a brand has emerged. Brands want to be able to really connect with their potential customers on a deeply emotional, […]

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The Rise of GIFS in Marketing

There’s no doubt by now you’ve not only seen but probably have used GIFs in your life. Maybe you’ve even used them yourself online, posting a funny reaction on Twitter, or sending one of those cute baby animal shots to a friend via email. GIFs are great. They are entertaining and can be used to easily […]

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3 Rookie Mistakes in Email Marketing by Political Campaigns

In case you’ve been pretty good at avoiding the news, you probably know that we’re nearing the end of election season, with a number of races in full swing. This year, the presidential election pits Democratic nominee Hillary Clinton against the Republican nominee Donald Trump. While the election has been a bit contentious, to say […]

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15 Tools to Create Interactive Content

The future of content has slowly been pointing more and more towards interactive content. Consumers today are looking for more personalized and memorable experiences. It’s those brands that have embraced interactive content who have seen more engagement from their consumers, and that engagement often leads to more sales. So, how do you jump on the interactive […]

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5 Ways to Make Your Emails More Interactive

Interactive content is hot right now. And for good reason. With consumers savvier than ever, and their attention being competed for at an ever-increasing rate, brands and marketers are looking to different ways to engage potential customers, get them interested in a brand, and ultimately, increase conversions. Now, when you look at creating a blog […]

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How the Near Miss Theory Makes Losing Feel Like Winning

Ever played poker at a table in Vegas (or your local casino)? Doesn’t even have to be poker, it could be the slots. If you’ve played, you know the feeling, watching the cards land, or the wheels spin only to find out you just missed hitting the jackpot.

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Are You Embracing Personalization in Marketing?

There’s no doubt you’ve heard the term personalization floating around the last few years. After the Internet revolution, everyone worried the days of personalized service and not “being just a number” to a corporation were gone. Turns out, that’s not quite the case.

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Snapchat: The Next Big B2B Marketing Tool?

Snapchat. You’ve probably heard of it. If you have teenage kids, they are definitely using it. If you’re a Millennial, chances are, you’re using it too. But guess, what? It’s not just for kids anymore.

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