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Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

The Rising-CAC Problem: Why Reallocating Budget to Email Is the CMO’s Biggest Opportunity

Ecommerce CAC is rising fast. Here’s why reallocating marketing budget to email is the move that compounds.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

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The Marketing Psychology Behind Successful Marketing Campaigns

Most modern-day marketers don’t think about it too often, but our entire career field is built upon the principles of marketing psychology. John B Watson, born in 1878, is one of the fathers of modern marketing, and he spent his entire career studying and utilizing ethical psychological methods to influence customer behavior. His successful campaigns […]

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The 5 Best Interactive Content Types for Email

Over the past few weeks, we’ve been covering every aspect of interactive email campaigns. From giving you the basics of interactive email, to looking ahead for the state of interactive email in 2018, we’ve been dropping knowledge to make your next email marketing campaign a huge success. In case you missed it, let’s go over […]

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The state of interactive content 2018: email edition

Use of interactive content is on the rise, and it’s no wonder. Competition between brands is intense and marketers need to try something new to stay afloat. The inclusion of GIFs, images, and video in email, as well as interactive, clickable experiences, has upped the game, and we’ve noticed a lot more interactivity in the […]

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Introducing: Smart Campaigns!

WE ARE SO TOTALLY EXCITED. Okay, let me calm down a minute… but it’s hard because we’ve released something that we think is truly awesome. And we think you’ll agree. There are now four ways to use your snippets, which we collectively call Smart Campaigns. This means you can manage your content in new ways, […]

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How to Use Interactive Content for Customer Acquisition

Interactive content has been known to convert 70% of the time while static content has shown it converts a measly 30% of the time. So if you’ve been waiting for the secret trick to growing your email list, here it is – interactive content. Need some ideas to get you started? I have one for […]

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Interactive Content Best Practices

You know those marketing fails? The ones where some out of touch agency try too hard to connect with millennial and end up looking like a parody video? It’s hard sometimes for marketers to remain relevant when they’re trying to stay on the cutting edge. How can you incorporate interactive marketing into your strategy, while […]

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Interactive Email Marketing: 3 Ways to Boost Revenue and Grow Engagement

Email marketing has been around since the invention of the internet. In fact, the first email marketing message was sent in 1977! Since it’s one of the oldest forms of digital marketing, there’s been some industry holdout among email marketers in embracing new forms of content and interactive email elements like GIFs or polls. Let […]

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20 of the Best Interactive Marketing Examples

Interactive content can take so many shapes and sizes in today’s digital world it can be hard to keep it all straight! Not only does interactive content provide 2X more conversions than static content, it’s also as limitless as your imagination. Check out these 20 inspiring interactive marketing examples to get your creative juices flowing […]

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Memorial Day Marketing by the Numbers

Memorial Day is about more than using a day off to BBQ on the beach with friends and family. This historical holiday, honoring those who have died in battle, can be traced back to 1866, although it wasn’t made a federal holiday until 1967. In the 50 years that have passed since its inception, Memorial […]

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