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Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.
Ecommerce CAC hit $318 — up 16% in a year. Here’s why marketing budget reallocation to email is the only move that compounds.
Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.
Snapchat. You’ve probably heard of it. If you have teenage kids, they are definitely using it. If you’re a Millennial, chances are, you’re using it too. But guess, what? It’s not just for kids anymore.
Getting customer engagement is always the goal, right? But the truth is, not all types of engagement are created equal. There’s a big difference between just reading a blog post, and commenting on it, or between reading an email on your mobile device and playing a little game on the app.
Ever make a deal with your kids? If they bring home an “A” in school, you’ll give them a reward. If they behave at a special event, you’ll get them a toy. If they clean their room every week for a month, you’ll take them to the Taylor Swift concert. That’s called conditioning. Whether you […]
In 1990, economists Richard Thaler, Daniel Kahneman, and Jack Knetsch conducted an experiment at Cornell University. They gathered a group of students and gave half a Cornell University coffee cup (retail value $6.00) and nothing to the other group of students.
Satisfaction of one’s curiosity is one of the greatest sources of happiness in life.– Dr. Linus Pauling Smart marketers can take what Dr. Pauling said and use it to their advantage. People are driven by curiosity. It causes them to search for knowledge, it brings them joy when they find it, and it is classified more […]
All too often we don’t hear enough about business to business (B2B) marketing. The fact of the matter is, the B2B ecosystem is a huge part of the economy. Just because B2B companies aren’t marketing to a specific single person, it doesn’t mean that they can’t embrace technology, mobile, customer psychology, and even copywriting to improve […]
As you’ve probably figured out by now, we’re pretty excited by reveal marketing. The reasons are simple. We’ve found that our clients and those brands and marketers who embrace reveal marketing see the results – higher levels of engagement and active interest in campaigns that all lead to more clicks.
You know just how important data is for marketers and brands in the 21st Century. Need more convincing? We’ve got you covered. Check out our 20 favorite quotes on marketing and big data from the marketers who know it’s a key component of business in 2015 and beyond. For more predictions from the top influencers […]
Who doesn’t love quotes? We do, especially when they are all about marketing from people who are as passionate about it as we are. We’ve gathered 25 quotes on marketing from some of the top CMO’s out there to inspire you, educate you, and maybe even get a laugh or two. The biggest goal here, […]