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The Rising-CAC Problem: Why Reallocating Budget to Email Is the CMO’s Biggest Opportunity

Ecommerce CAC is rising fast. Here’s why reallocating marketing budget to email is the move that compounds.

Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

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Memorial Day Marketing by the Numbers

Memorial Day is about more than using a day off to BBQ on the beach with friends and family. This historical holiday, honoring those who have died in battle, can be traced back to 1866, although it wasn’t made a federal holiday until 1967. In the 50 years that have passed since its inception, Memorial […]

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7 Great Examples of Interactive Ads

Interactive ads are a great way for marketers to really engage with consumers directly. Interactive content as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before. Here are 7 examples of interactive ads that highlight […]

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The Growth of Video Marketing: More Important Than Ever in 2017

How much video marketing is your brand doing right now? If the answer is zero, well it’s time to start. Because if you don’t, then you’re going to be missing out on one of the biggest marketing trends set to skyrocket in 2017. In fact, according to Entrepreneur, by 2019 80 percent of online content […]

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Starbuck’s Omni-Channel Approach to Holiday Marketing

Well, it’s that time of year. The holiday season is upon us and there’s no doubt you’ve been getting emails from brands that are hoping you’ll spend your hard earned cash with them. But what about other channels? After all, there is a lot more potential out there to reach customers if your brand is […]

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The State of Marketing Technology

Let’s face it, technology is pretty awesome. Without it, we wouldn’t have iPhones, Tesla cars or Domino’s Pizza chatbots. So, it shouldn’t be a surprise that new technology is changing the face of marketing and how brands operate. In fact, there is an entire industry around it this marriage between traditional marketing and a new […]

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Side Project Marketing: How to Make it Work For You

You might have recently started hearing the term “Side Project Marketing” floating around some of the bigger name blogs in the last year. If you haven’t seen it before, let’s start there. Here’s a definition: In it’s most basic sense, side project marketing is basically a hybrid between content marketing and advertising. Brands are starting […]

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15 Marketing Experts Share their Content Marketing Tips

Content marketing is all the rage. It’s easy to see why brands who aren’t embracing it are having a more difficult time connecting with potential customers and getting found. The problem is for most brands the idea of content marketing seems overwhelming. We get it. There is a lot to know, tons of things to […]

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Chatbots 101: What Marketers Need to Know

There’s little doubt you’ve probably heard about chatbots being one of the biggest new marketing trends of 2016. In fact, they are expected to grow even more over the next few years. But, there is still a lot of confusion out there on what chatbots are exactly, and how they can help marketers over the […]

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Participation Marketing: A Brands New Secret Weapon?

Storytelling has become increasingly important for brands. Not that it’s a new concept, in fact brands have been telling stories since the dawn of marketing. But, in recent years, a much deeper focus on telling a story through a brand has emerged. Brands want to be able to really connect with their potential customers on a deeply emotional, […]

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