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Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

The $318 Problem: Why Rising CAC Is the CMO’s Biggest Marketing Budget Reallocation Opportunity

Ecommerce CAC hit $318 — up 16% in a year. Here’s why marketing budget reallocation to email is the only move that compounds.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

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Mobile App Gamification: An Example from Pink Nation

Value-seeking customers love to be rewarded for their loyalty, but a cluttered wallet full of paper coupons or carrying dozens of plastic rewards is never fun. Enter loyalty apps.

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The Future of Landing Page Design – Best Landing Page Trends

This year, landing page design as we knew it completely changed. Conversion Centered Design (CCD) took over, leading to a rise of bigger bulletproof CTA buttons, frictionless registration forms, and better attention ratios.

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SMS Marketing & Push Notifications

Marketers are an adaptable bunch. Every year, a new trend, tactic, or tool seems to emerge that helps us better connect with our targeted audiences. 2014 has seen many changes. Today, most customers will choose to buy or research your product through their smartphones. This means marketers need to join the mobile bandwagon and ride […]

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