5 Ways Smart Banners™ Benefit Your Brand
Every brand wants to find something that can help give them the edge over the competition — a new tool, technology, strategy, you name it.
With Smart Banners™, we think we’ve found a smart approach to help boost your click-through and conversion rates while keeping your customers engaged with personalized messaging.
So what about the specifics? How do Smart Banners™ benefit your brand? We’ve got a few key examples.
Expanded message visibility
Smart Banners™ can help drive meaningful performance by increasing your message visibility, especially with calls to action. You’ve probably experienced this frustration yourself. Sometimes it can take a few tries to get the message out to customers, and even then, there’s no guarantee they’ll open it, never mind take action.
That’s why campaigns are rarely just one email. Instead, it may sometimes take upwards of three, four, or five emails to get the message across. It’s also a great way to get your customers to tune out. They don’t want to see you sending the same thing repeatedly. Smart Banners™ help cut through that by spreading your message across various emails without clogging the inbox.
Increased conversions with triggered messages
We’ve found that the brands who have worked with us to integrate Smart Banners™ into their email strategy have seen a 10%+ lift rate with conversions. That number is nothing to sneeze at, especially when you look at it through the lense of triggered messages.
Triggered emails present a significant opportunity for adding more personalization and driving action. Since transactional emails tend to have higher open rates compared to promotion emails, why not capitalize on the potential? Use Smart Banners™ to add calls to action to every triggered email you send, increasing your chance for conversion.
Expand message variety
Attention spans rarely last today, so you need to find a way for your messages to make an impact right out of the gate. Otherwise, you’re going to find that your customers are going to start ignoring your emails and tuning you out.
The same old pattern of sending multiple generic email messages doesn’t have the same effectiveness as it once did. So you need to find ways to change it up. Smart Banners™ make it easier to create unique messages and content for your readers that will keep their attention.
Personalization at scale
Every email marketer knows it becomes increasingly difficult to personalize content and messages as your list grows. That can have a negative impact n your list, especially as more and more consumers demand personalization in their interactions with brands.
Smart Banners™ make personalization at scale more accessible than ever. You connect your customer data sources, add a few snippets of code, and our AI-designed Campaign Decision Engine scans through possible personalization options and sends the winning outcome to your client at the moment-of-open (or pre-open).
Use existing data for promotion emails
If you already have data on your customers, you know how invaluable it can be for generating more personalized emails and content. So, why not tap into that for all of your emails? We already showed how you could use Smart Banners™ to boost triggered emails, but the same idea works for promotional emails too.
You can take your most successful emails and use the data and information available in them in your Smart Banners™. So in the above example, if your abandoned cart notification campaign performs well, use that to create a banner and add it to a promotional email. It boosts the visibility of both emails and increases your click and conversion rates.
Take your emails to a new level
As you can see, the possibilities with Smart Banners™ are endless. You can use them to connect with your customers, build relationships, drive engagement, and lift revenue. It doesn’t get much better than that.
If you want to learn more about Smart Banners™ get in touch and we’ll schedule a demo for you today.