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Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.
Ecommerce CAC hit $318 — up 16% in a year. Here’s why marketing budget reallocation to email is the only move that compounds.
Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.
That means email marketing. But, traditionally, that doesn’t mean it’s not without challenges. The lottery is fast-paced and frequently updating, especially for big jackpots like Mega Millions and Powerball. If consumers don’t have an accurate read on the latest jackpot or key dates, it can deter participation and reduce trust in the brand. So, there […]
Hat Heaven is a family-owned and operated retail and eCommerce shop that sources and creates a wide range of unique caps. The company also works to design and curate hats that can’t be found anywhere beyond its online shop and brick-and-mortar store in the South Bronx, New York. With over thirty years of retail experience […]
Bully Bunches is an eCommerce brand that makes high-quality bully sticks and other single-ingredient chews for dogs. As a family-owned and operated company operating online, email is a critical channel for Bully Bunches to reach potential customers. To help offer more personalized emails and improve customer engagement, Bully Bunches looked to Zembula for help. After implementing Smart Banners™ into […]
In today’s market, customers have options. If your brand isn’t working for them, they can move on and choose another. So, you must do more to stand out — going above and beyond to ensure your customer experience beats the competition. Customer experience is an essential aspect of marketing. It helps brands stand out in […]
Millions of people across the country participate in lotteries every year. So there’s an opportunity for marketers to get the attention and reengage customers through second chance lottery opportunities. But many lotteries struggle to build awareness or participation in these promotions. Nearly every state runs a lottery, and the vast majority also have second chance […]
Do you want to fill more seats in your restaurant (or get more buyers for your products)? Then it’s time to turn to email marketing. And not just any type of email marketing; you want to get hyper-personalized with every message you send. When you do that, it’s so much easier to connect with your readers, encourage […]
Every year, tens of millions of people buy lottery tickets with the hopes of winning big. So, to generate interest, lottery brands must keep consumers up to date on the ever-changing jackpot prizes, drawing days, and lottery results. So Virginia Lottery turned to Zembula and implemented Smart Banners™ to help keep their players up to date with […]
You may have a secret weapon waiting in your data to help re-engage your customers. But are you using it? With browse abandonment messages, you’re letting customers know via email or SMS that they should come back to your site and consider buying the item they were viewing. These messages can be as powerful as […]
Most ‘real-time’ email personalization is actually frozen at send. Here’s how Smart Banners, open-time decisioning, and block-level attribution deliver personalization that stays current, no matter when a customer opens.