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Ecommerce CAC is rising fast. Here’s why reallocating marketing budget to email is the move that compounds.
Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.
Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.
Ready or not, the holiday season is here. That means you must find ways to get your message out (without losing sleep and saving your sanity). For many brands, the holiday season is critical for business success — with more revenue generated in the last quarter than the rest of the year. Now, add increased […]
Did you know that 60% of consumers say they’ve purchased a product or service because of a marketing email? That number should get you sitting up and paying attention, especially as we approach the biggest holiday season of the year. So what can you do to help you see better conversion rates this holiday season? Focus on personalization. […]
Marketing is tough, especially in today’s ultra-competitive environment. More brands are vying for consumers’ time, dollars, and attention than ever before. And consumers are a lot more sophisticated. So they may be willing to give your brand a chance, but they’re also quick to move on if they aren’t getting what they need. So while […]
When you open your email, which brands catch your eye? Which messages from them are you more likely to open? Chances are, you ignore most brand emails, even in your own inbox. But when you choose to open and click, it’s probably because of a couple of key factors: you trust that brand, and the […]
Today’s customers don’t want to be seen as just a number anymore. Instead, they care about the experience they have interacting with a brand. From emails to SMS to shopping and post-purchase, it all matters. If you can’t deliver something personalized to their interests and needs and have a two-way conversation with them, they are […]
Email personalization is powerful. Customers who see personalized messages in their inbox are more likely to engage with the email. So, it makes sense that you’re missing a huge opportunity to connect with your customers and drive revenue if you aren’t sending personalized emails. But, historically, there’s been one big problem: email is hard to […]
Every brand needs an email personalization strategy. If you don’t have one, you’ll get left behind. And that means going beyond a Hey [Name], or personalized subject line. Your messaging needs to feel like 1:1 communication, not a blast email sent to the masses. Customers demand it. They want to see communications from companies specific […]
The holiday season is when your business has the opportunity to stand out. But, with more customers buying each year, the holiday season starting earlier, and increased competition, you need to get creative. If you don’t, you may see a revenue dip as customers shop with someone else. Avoid that by leaning into Smart Banners™ […]
As a marketer, think of yourself as the conductor of the orchestra. The violin section may sound beautiful on its own, but when you add in the violas and cellos, the music becomes more robust, more full. The same is true for your organization’s outreach. Sure, it’s great if your company sends an email confirmation […]