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Email marketers pay a lot of attention to data, but one metric that stands out is conversion rate. Your email marketing conversion rate is one way to determine how effective your emails are — the more people taking action, the better.  Plus, a solid conversion rate can also add to the bottom line. The more […]

Evaluating Movable Ink competitors? Here are 4 concrete reasons Zembula’s single-URL architecture, customizable templates, granular pricing, and variant-level revenue attribution give email marketers a real advantage over Movable Ink.

Email personalization is so important. For many consumers, it’s what distinguishes you from other brands. Do it right, and you’ll build a loyal base of customers who will buy from you often.  Ignore personalization, or don’t go deeper than the basics, and you run the risk of getting sent to the archive folder. Consumers are […]

Do you open every email you get from brands? Probably not. There are plenty of reasons why. You’re busy. Or you don’t need to buy anything right now. And maybe, you’ve moved on to a competitor. And then maybe there’s the biggest reason of all…the messages are boring. We have limited time and attention today. […]

Timing, as they say, is everything. And that’s especially true when it comes to connecting with your customers in today’s fast-paced environment.  If you miss the mark in your campaigns or send them yesterday’s news, forget it, you’re too late. Instead, your customer may move on to a brand that sends them messages and content […]

We all know personalization is a key factor to email success today. But, many brands still aren’t using it effectively.  But, when done correctly, personalization can be a core driver of revenue. And that’s especially true for your lifestyle and triggered email campaigns like cart abandonment, loyalty updates, and package tracking.  So how can you […]

Every brand wants to find something that can help give them the edge over the competition — a new tool, technology, strategy, you name it.  With Smart Banners™, we think we’ve found a smart approach to help boost your click-through and conversion rates while keeping your customers engaged with personalized messaging.  So what about the […]

We all know personalization at scale is incredibly difficult. When customers want emails that are timely and relevant, simply segmenting and hoping for the best isn’t enough. Even if that approach still engages some customers, you lose many more by sending out the same old generic messaging. So how can you get out of this […]

A curated, primary-sourced list of personalized email marketing statistics, separating the numbers that still hold up from the ones that quietly broke.