How to Use Smart Banners™ to Boost Revenue this Holiday Season
The holiday season is when your business has the opportunity to stand out. But, with more customers buying each year, the holiday season starting earlier, and increased competition, you need to get creative.
If you don’t, you may see a revenue dip as customers shop with someone else. Avoid that by leaning into Smart Banners™ this holiday season. Smart Banners™ can be a fantastic tool in your arsenal to help you reach more customers through personalized messaging that drives clicks and conversions.
Sound interesting? Let’s dig into it.
What makes Smart Banners™ stand out
There are a few reasons why Smart Banners™ can help transform your traditional email marketing campaigns, including:
- You can add 1:1 personalization to every email you send without manual processes or time-consuming coding updates. That gives you more personalization in less time.
- Smart Banners™ make sure your readers get variety in your messages. With dozens of banners to choose from, your customers aren’t going to get bored seeing basic repetitive emails.
- They help your messages last longer. Your customers and readers will always see the messages and updates vital to them. You don’t have to worry about them ignoring other campaign emails.
- It’s easy to add animation, photos, and other personalized images to Smart Banners™, so they catch your customer’s attention from the start.
- Every Smart Banner™ has a built-in call to action. So it’s easy for your readers and customers to know exactly what to do and take action.
Now, combine all these factors and see why Smart Banners™ can help you stand out in a crowded inbox. It worked for Thrive Causemetics.
The beauty brand used Smart Banners™ to augment their Black Friday and Cyber Monday campaigns and saw a 7% boost in revenue during their BF/CM event.
How Smart Banners™ drive action
Getting readers and customers to click is the name of the game when it comes to seeing a real lift in revenue over the holiday season. So, you have to get creative to help make that happen.
The good news is Smart Banners™ are built to optimize engagement, attracting your reader’s attention through personalized messaging and then driving action with built-in CTAs.
Here are a few examples:
Remind your readers about the products they were interested in with an abandoned browse banner. You can take it a step further by also letting them know if inventory is low or if the price has changed on it since they last visited your store.
Customers are always looking for the best deal during the holiday season. So utilize a Smart Banner™ that lets you add special offers such as free shipping. That makes it easy for your customer to decide to buy.
With supply chain issues still impacting many consumers, staying on top of inventory becomes even more important this holiday season. Thankfully, Smart Banners™ can automatically alert customers to inventory updates and offer discounts.
Smart Banners™ aren’t simply for driving traffic to eCommerce sites. You can also use them to encourage customers to shop in-store in person. Use a banner that pulls customer location data to invite them to special holiday shopping sales or events.
If you have a loyalty program, Smart Banners™ are the perfect way to keep your members up-to-date on their points. And, you can use your banners to let your customers know when they can cash in their points toward a purchase.
Take your cart abandonment (and browse abandonment) messages to another level by adding financing information. For customers getting hit by rising costs this holiday season, having the option to finance purchases may be exactly what they need to feel comfortable buying.
Want to use Smart Banners™ for your holiday campaigns?
We’d love to help you transform your emails this holiday season. And Smart Banners™ can help you do it.
If you want to give Smart Banners™ a try to see just how easy it is to add dynamic, personalized messages to your emails, get in touch. We’ll connect you with one of our experts, who will set you up with a demo of the Zembula platform.