Why Use Smart Banners™ For Email Personalization

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Email personalization is powerful. Customers who see personalized messages in their inbox are more likely to engage with the email. 

So, it makes sense that you’re missing a huge opportunity to connect with your customers and drive revenue if you aren’t sending personalized emails. 

But, historically, there’s been one big problem: email is hard to personalize at scale. Segmenting and tagging can help, but it is way more difficult for your readers to feel like you’re speaking to them 1:1.

Unless you’re using Smart Banners™. With Smart Banners™, you can take your personalization to an entirely new level — without needing to spend hours on coding or other manual tasks. 

Here’s why you need to consider Smart Banners™ if you want to personalize your emails.

Embrace the power of personalization

If you want to cut through the noise and clutter of your readers’ and customers’ inboxes, you must find a way to stand out. Personalization can help you do it. 

However, the key is you need a strategy. Simple personalization like a Hi, [Name], or personalized subject line isn’t enough. You need to go further to make an impression on your customers and drive engagement

That’s where Smart Banners™ can make a difference. With Smart Banners™, you have built-in personalized messaging that speaks to your customer’s needs and interests. It’s a great way to grab their attention right away, and it helps boost clicks and conversions. 

How to personalize emails more effectively 

Another problem marketers run into while trying to personalize is it’s time-consuming. If you have to play around with code, wait for your tech department to fix errors, or manually input tags and segments, that takes a lot of time away from marketing.

Stop worrying about data entry. Instead, let your emails get personalized automatically. Zembula’s Campaign Decision Engine does the work for you — choosing the best personalization campaign for your customers based on the parameters you set. All you need to do is add a snippet of code to your email templates, hook up your data sources, and you’re ready to go. 

Then, regardless of the email you send — from triggered campaigns to newsletters or shipping updates — a Smart Banner™ appears, personalized to each reader. And, if a customer or reader isn’t within the parameters you set, the Smart Banner™ shrinks to an invisible pixel, so your email sends as normal.

How Smart Banners™ can improve your email personalization

Want to see a few personalized Smart Banners™ in action? We have dozens of templates to choose from, giving you a wide range of flexibility. You can find a banner that will work for you whether you’re a retail store, eCommerce shop, travel agency, fitness brand, or financial company. 

Plus, with plenty of options, you don’t need to worry about your readers losing interest in seeing the same message over and over. There’s built-in variety

Use a banner that pulls in your customer’s name and their location data to give updates on what’s happening at their local branch or shop. Take it a step further and invite them to special events.

Build FOMO by having Smart Banners™ that update your customer, in real-time, about inventory changes, so they won’t miss out on a product they browsed or put in their cart.

Smart Banners™ can go beyond sales, shipping, and abandoned cart notifications. They’re also a great way to keep your customer updated on transactional information, such as returns.

Start your customer’s journey with you by asking them about themselves, so you can use that data to give them a better and more personalized experience.

Send personalized reminders to your customers about everything from new products in stock to items they need to refill to data they should enter in your app to stay on track.

Improve your customer’s experience with personalized Smart Banners™

Customer experience matters more than ever before. So you need to make it a key part of your overall marketing strategy. By implementing Smart Banners™, you can ensure every email you send speaks your customers directly and treats them like an individual, not just a number. 

Want to learn more about Smart Banners™? 

Learn how Thrive Causemetics implemented a Smart Banner™ playbook and saw a 10%+ boost in revenue. Check out our on-demand webinar here.

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