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The Rising-CAC Problem: Why Reallocating Budget to Email Is the CMO’s Biggest Opportunity

Ecommerce CAC is rising fast. Here’s why reallocating marketing budget to email is the move that compounds.

Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

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How To Improve Customer Lifetime Value With Personalization

If you’re going to maximize revenue potential, you’re going to need more than a series of one-off customers. Why sell only one time what you can sell over and over again? Think of the most successful businesses you know. It’s all but guaranteed that whatever business you just thought of they have customers returning to […]

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Name Personalization: A Secret Weapon for More Customer Engagement

Email personalization started with names. Remember the first email that addressed you by name? It was pretty cool. That trailblazing bit of email personalization morphed into something relatively basic. But that doesn’t mean it’s still not necessary. In fact, you should be using your customers’ names in your emails more often, not less. Curious? Let’s […]

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Smart Banner™ Inspiration for 2023

Are your emails stagnant? Noticing some critical numbers like clicks and conversions moving in the wrong direction? Feeling stuck with inspiration for what can move the needle and get your list to engage? You’re in luck. We’ve got plenty of ideas to help you get more out of your emails this year, starting with Smart […]

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How to Use Smart Banners™ to Engage and Reward Loyal Customers

Marketers work hard to build a bridge to readers. And, when those readers become customers and then loyal repeat customers, it means a lot of hard work paid off. Don’t squander it. Unfortunately, too many marketers don’t spend the time focusing on engaging (and rewarding) their current loyalty customers. Ignoring your biggest fans won’t help you […]

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The Power of Email Personalization: Crafting Tailor-Made Emails

Ever read an email and feel it was written just for you? It had all the basics of personalization, like your name, but then it went above and beyond. The email showed you items you knew you’d love, recommended products you knew would be a great fit, and, to top it off, you could buy […]

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Increase Conversion by Adding Loyalty Points to Your Abandoned Cart Messages

I can say with almost 100% certainty that if you’re a retail marketer, you’re looking for ways to improve conversions and revenue. Well lucky you! I have a hot tip that comes straight from one of our customers. This tip was part of our 2022 round up about what we learned. We thought this specific […]

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What Are the Advantages of Building a Personalized Customer Experience?

Personalization is as timeless as a thank you note. It will always be appreciated. It will never go out of style. And for retailers in today’s crowded fight for consumer attention, it is positively critical. Why? Because personalization is what makes you stand out. It’s not price. That’s a dangerous arena to try to compete […]

5 Benefits of Automating Email Marketing

Using manual processes to send emails to large lists can be inefficient, time-consuming, and limit the effectiveness of campaigns. Every marketer knows this. But the reality is it doesn’t have to be this way. Relying on email marketing automation can help you overcome these challenges, improve the effectiveness of email marketing campaigns, and better connect […]

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How Bully Bunches Got an 8% Improvement in Revenue with Smart Banners™

Our amazing client, Bully Bunches, is known for their high-quality dog chews. When they came to use wanting to improve revenue and conversions we knew exactly how to help them. Our Smart Banners™ were a natural fit for their goals because they work well for improving revenue and they are easy to implement and maintain […]

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