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Ecommerce CAC is rising fast. Here’s why reallocating marketing budget to email is the move that compounds.
Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.
Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.
Most marketers know that it’s easier to sell to an existing customer than convince a new one to buy, and it’s cheaper to retain a current customer than acquire a new one. That’s why brands invest in creating loyalty programs. And while loyalty programs can be a great source of revenue and build long-term trust […]
The growth of mobile has been nothing new over the last decade. Yet, there are still brands that aren’t keeping mobile in mind when creating emails. By ignoring mobile, you’re missing a massive part of the marketplace, which goes for both B2C and B2B brands. Everyone opens email on their phone today. So, if you […]
You want your brand to stand out. You want better engagement, more clicks, and conversions. And most importantly, you want happy customers who trust your brand and want to shop from you again and again. But in an increasingly competitive market, with more email saturation, and customers getting tired of endless messages in their inbox, […]
You get a customer to your site. They shop around and seem to be finding what they like. They add a few items to their cart. And then… Wait?! Where did they go? What happened? The dreaded abandoned cart. The bane of an eCommerce retailer’s existence. But while abandoned carts can be a bummer, they […]
You’re spending time and energy driving traffic to your website. But maybe the conversion rates aren’t there. What can you do? One place to start looking is at your abandoned cart rates. The industry average is about 70%. If you notice that you’re seeing much higher abandonment numbers and lower conversation rates, then you may have […]
There are a few things that really move the needle for consumers today. Getting personalized emails is one. Another is seeing user-generated content, especially in the form of ratings and reviews. As much as you may try, it’s still hard for consumers to trust brands. But, who do they trust? Other shoppers. So when they […]
For retailers, email is one of the best ways there is to build solid and lasting relationships with your customers. If there’s one advantage retailers have over eCommerce-only brands, it’s that there’s still a way to interact and engage with consumers in person. Part of why so many retailers are looking at omnichannel marketing is […]
Email personalization can go well beyond just addressing your customers by name. Deep personalization, enhanced personalization – that’s what you should really be after. Dig into your data to understand your customers. Then give them tailored content that they crave. That’s where you’re going to set your brand apart from the competition. Using just a […]
Email marketing has a math problem. The channel that brands depend on for predictable revenue is quietly eroding — not because subscribers stopped opening emails, but because most emails stopped being relevant. Smart Banners™ solve this by making every email personally relevant at the moment it’s opened, without changing a single workflow. This guide covers […]