How eCommerce Brands Can Use Smart Banners™ to Boost Engagement

Customer engagement is critical for eCommerce brands. With no brick-and-mortar store to visit, it’s all about connecting with your shoppers online. And, of course, email marketing is the best way to do that.

It’s the channel for reaching customers and communicating with them. And personalization makes it even better. But how do you personalize at scale to drive engagement and, ideally, revenue?

Smart Banners™ are the answer. Check out how dynamic, personalized Smart Banners™ can help boost engagement and increase sales.

Personalization gets it done

Marketers know how essential personalization is to consumers today, but are you really honing in on it? We’re talking about going beyond the basics and diving deep into customer data to increase conversions and revenue.

We call that performative personalization. It’s dialing in on data-driven insights to find the personalized messages that drive more action. With generic personalization, you’re doing the bare minimum, or worse, guessing what your readers may respond to. But performative personalization lets you feel much more confident you’ll find the relevant and timely messages that will land with potential shoppers.

And Smart Banners™ make it easy to transform every email you send into something personalized and tailored to the reader.

With our Smart Banner™ approach, you’ll have a suite of revenue-generating banners, easy to personalize, that sit right at the top of every email you send. From desktop to mobile, we help you make the most of that prime real estate on your customer’s screens. 

How Smart Banners™ drive engagement

So you know how Smart Banners™ make it easier to personalized messaging, but let’s break down some of the different approaches you can take. 

Name personalization

We love a name-everywhere approach. Rather than using a reader’s name once in the main text of an email, why not add it all over the place — including Smart Banners™.

With your reader’s name flashing before their eyes right at the top of the email, it’s hard to look away. It grabs attention and keeps the focus on the CTA in the banner.

Inventory updates

Want to move more inventory? Use your banners to communicate when a product a reader loves is low in stock, has a new price, or can get a limited-time offer.

We know how powerful psychology is when working with consumers, and Smart Banners™ help you do it. It’s a great way to add some urgency and scarcity to your emails while still making sure they’re explicitly targeted at specific customers.

Social proof

Do you ever buy something online today without reading the ratings and reviews first? You’re not alone. Nearly every consumer does it too. Why? Because it matters. We trust the unbiased opinions of shoppers just like us.

So, include ratings and reviews in your Smart Banners™. For example, when someone has an item left in their cart, you can trigger a Smart Banner™ that displays the product and ratings and reviews from other customers.

Seasonal and events

Most eCommerce marketers never have Black Friday and Cyber Monday far from their minds. And Smart Banners™ make it simple to communicate big promotional events, like BFCM, or small upcoming flash sales. You can target specific readers, based on their shopping and behavioral data, to send hard-to-resist offers.

Plus, because Smart Banners™ are customizable, you can create holiday and event-themed templates that match your brand. That helps ensure consistency throughout your messaging — from your email to your website.

Location-based targeting

Knowing where your shoppers live is a huge boost to sending hyper-personalized messaging. With geolocation data, you can set up triggered messages that go out during different weather events, times of year, or with seasonal needs in mind. 

Have a customer in Phoenix? The summer is a perfect time to highlight clothing or home items that may make them survive the heat. And if it’s raining in Boston, let your customers know your best deals on everything to keep them dry. 

Smart Banners™ make it easy to do more with your emails

Consumers are busy. And they get a million messages thrown at them a day. So, rather than go along with the crowd, stand out. See how to tap into Smart Banners™ and make your emails more personalized and engaging. 

When you consistently send great emails personalized to every reader, it’s easy for them to click.

Want to learn more about Smart Banners™? Check out how Hat Heaven used them to drive more revenue from their eCommerce shop. Get the case study here.