Blog

Discover our latest posts

$A woman at a desk operates a machine sending digital envelopes to a stack of coins, symbolizing data transfer and digital transactions.$

Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

The $318 Problem: Why Rising CAC Is the CMO’s Biggest Marketing Budget Reallocation Opportunity

Ecommerce CAC hit $318 — up 16% in a year. Here’s why marketing budget reallocation to email is the only move that compounds.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

Illustration of three chat bubbles, two white and one blue, connected with dashed lines, on a light blue background.

How Personalization Improves Email ROI

Personalization is more than just a buzzword. It’s the key to the kingdom — especially when it comes to email marketing. As budgets squeeze and brands need to do more to stay competitive, it’s increasingly difficult to see a significant return on investment (ROI). However, email marketing can often be the exception. Research shows it […]

Illustration of a smartphone with notification bubbles displayed on the screen. Blue and white color scheme.

Z-Talk: What is ROAS?

ROAS stands for return on ad spend. Some marketers use ROI, or return on investment, but the idea is similar. It’s how much you get from what you’re spending. And while the acronym might lead you to believe that it’s just for ads, it’s surely not! What does ROAS have to do with email? ROAS […]

The Long-Term Impact of ROAS in Email and SMS Marketing Strategy

Much of marketing is focusing on immediate results. But it pays to keep an eye on the long game, too. While short-term success is great and may indicate you’re on the right track, you also want to ensure your campaigns are built for long-term gains. One key performance indicator (KPI) that can help you determine […]

Illustration of a person climbing stairs inside a smartphone screen. Surrounding them are a pencil, ruler, documents, and a pie chart on a blue background.

3 Key Email Personalization Trends for 2024

It’s time to start looking ahead. As technology improves, marketers can’t always rely on what worked in the past to continue in the future. Sure, it may work ok. You’ll still see some clicks, conversions, and revenue. But standing out from the competition needs a more innovative approach — and you don’t want to wait […]

An illustration of a document and bar graph, with one bar highlighted in purple, enclosed in a dashed rectangle border.

How Forever 21 Used Smart Banners™ to Get 11x ROAS

Forever 21 is a global fast fashion retailer headquartered in Los Angeles, California. It was founded as one store in 1984; today, there are over 540 retail operations worldwide. The company focuses on delivering on-trend and high-style designs and basics at affordable prices, targeting fashionable consumers who care about a high-value customer experience. Forever 21 values […]

Illustration of a document icon with a list and bar chart overlay on a blue background with a dashed yellow outline.

What is ROAS?

There are many ways to determine your marketing campaigns’ success. Revenue and conversions are two. But what about really digging into the numbers? What can you learn from them to help you optimize performance and get more out of your campaigns? That’s where return on ad spend (ROAS) can be a marketer’s best friend. In […]

How Content Plays a Role in Improving ROAS

Messaging matters. Every marketer knows that instinctively. And when it gets down to brass tacks, your content and messaging can make or break your email and SMS marketing campaigns. So, how can you tell if your messaging is falling short? Look at your return on ad spend (ROAS). ROAS is a key performance indicator (KPI) […]

Icon of a video player with a play button, progress bar, and a turquoise border.

Personalized SMS Combined with Animation is Your Secret Revenue Hack

At the end of the day, growing revenue for your brand matters. Of course, doing it alongside building long-term customer relationships and delivering exceptional products and service helps. After all, every business is about the customers. You want to do everything you can to engage them and ensure they have a great journey through your […]

Illustration of three interlocking puzzle pieces, with a dotted outline representing a missing piece in the fourth position. The top right piece is highlighted in yellow.

5 Email Personalization Tools Worth Trying (and How Smart Banners Fit In)

The old list of email personalization tools focused on triggered flows, which are only 5% of send volume. Here’s how Smart Banners and open-time personalization change the buyer checklist for the other 95%.

1 … 7 8 9 10 11 … 32