5 Unique Email Personalization Examples From Our Own Clients
You can do so much with personalization in email, and we want to show you how. Here are five email personalization examples we love from our clients.
Every marketer knows email personalization is essential. Today’s consumers are over the boring, basic, and generic. If your messaging isn’t tailored to their interests, behaviors, and needs, then it’s that much more challenging to get traction.
If your open, click, and conversion rates are down, a lack of hyper-personalization may be the answer. But if you’re stuck for inspiration, we’re here to help.
We want to share some of our favorite and unique email personalization examples from some of our wonderful clients. That way, it’s easy to see personalization in action and the difference it makes for customers.
Thrive Causemetics
We all know how crucial Black Friday and Cyber Monday are to eCommerce brands, so email personalization is key. If you’re not personalizing, your readers can (and will) move on to someone else’s brand. This past holiday season, Thrive Causemetics went all in on personalization.
They used personalized Black Friday and Cyber Monday Smart Banners™ on their promotion emails, including a banner highlighting shipping cut-off dates. These were not only informative for readers; they drove action.
Thrive Causemetics has seen a 10-17% lift in revenue on promotional emails using Smart Banners™.