8 Expert Quotes on the Power of Email Personalization
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You know we love email personalization. It’s pretty much our favorite topic to talk about, and for a good reason — it works. Email personalization is an incredible marketing channel that can help businesses succeed in marketing.
But you don’t have to take our word for it. We’re not the only big believers in the power of personalization in email.
We’ve gathered a round-up from a few brilliant marketing experts who share their thoughts on how personalization in email and your overall marketing strategy is vital and valuable for brands today.
Experts sound off on email personalization
Here are some of our favorite quotes from marketing experts about the benefits of personalization and how it helps generate revenue and improve customer experience.
Embrace the power of email in your marketing strategy
“Email has an ability many channels don’t: creating valuable, personal touches—at scale. The power behind personalization is undeniable; the way to build stronger relationships is through dynamic content.” – David Newman
David is the author of the Amazon #1 best seller Do It! Marketing helps entrepreneurs and executives become effective thought leaders.
You can’t deny the power of email as a marketing channel. And now it’s easier than ever to personalization at scale with email automation.
Use a reader-first approach to personalization
“Make the customer the hero of your story.” – Ann Handley
Ann is a best-selling author (multiple times over) and the founder of both MarketingProfs and Clickz.
“No longer will people accept viral marketing. What consumers are expecting — and craving — is a more personalized, curated experience.” – Penny Wilson
Penny has been the CMO of several well-known brands, including Hootsuite.
Customers want more personalization, so make them the center of every message you send. Smart Banner™ and Smart Blocks™ make tailoring your messages for each reader easy.
Relevancy in your messaging matters more than you think
“Personalization — it is not about first/last name. It’s about relevant content.” – Dan Jak
Dan is a CRM expert and a martech pro.
“Anticipated, personal and relevant advertising always does better than unsolicited junk.” – Seth Godin
Seth is a best-selling author (many times over) and a world-renowned marketing expert.
“Instead of planning targeted marketing campaigns in terms of what customers are searching for, growth leaders should plan for what they need, prefer and expect (sometimes before they even know it themselves).” – Tamara Grominsky
Tamara is the VP of Product Marketing & Lifecycle at Kajabi, and was formerly the Chief Strategy Officer for Unbounce.
Pull customer data to craft personalized, timely, and relevant messages. That way, every message shoppers get from your brand has something specifically targeted to their interests and needs.
Personalization helps drive better engagement
“What if instead of trying to be amazing, you just focused on being useful? What if you decided to inform rather than promote?” – Jay Baer
Jay is the president of Convince & Convert and a well-known marketing expert.
“Reaching the inbox isn’t your goal. Engaging people is.” – Matt Blumberg
Matt is the founder Return Path, and has years of expertise in email marketing.
Email personalization is a must-have strategy for businesses that want to connect with audiences more deeply. Creating personalized email campaigns with timely and relevant content based on consumers’ needs and interests helps improve engagement, click-through, and conversion rates.
Ready to embrace personalization in email?
Convinced that email personalization is everything it’s cracked up to be? We love to hear it. And we’d love to help you get more from your emails, improve customer experience, and drive revenue through personalization.
If you’re interested in learning more about how Zembula can help you personalize at scale automatically, get in touch. One of our email experts will learn about your brand, walk you through the platform, and show you how to implement more personalization in your emails.
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