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Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

The $318 Problem: Why Rising CAC Is the CMO’s Biggest Marketing Budget Reallocation Opportunity

Ecommerce CAC hit $318 — up 16% in a year. Here’s why marketing budget reallocation to email is the only move that compounds.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

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How to Use Smart Banners™ to Engage and Reward Loyal Customers

Marketers work hard to build a bridge to readers. And, when those readers become customers and then loyal repeat customers, it means a lot of hard work paid off. Don’t squander it. Unfortunately, too many marketers don’t spend the time focusing on engaging (and rewarding) their current loyalty customers. Ignoring your biggest fans won’t help you […]

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The Power of Email Personalization: Crafting Tailor-Made Emails

Ever read an email and feel it was written just for you? It had all the basics of personalization, like your name, but then it went above and beyond. The email showed you items you knew you’d love, recommended products you knew would be a great fit, and, to top it off, you could buy […]

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Looking for a Movable Ink Alternative?

So you are looking to personalize your emails and add some dynamic elements to your marketing campaigns? That has led you to do some research and you’ve probably found Movable Ink as a solution! Well if you’re looking for a solution that is even better, check out what I am about to say next! Zembula […]

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How to use email personalization to stand out in 2023

It takes more to succeed in the inbox in 2023. One way to do it? Through email personalization. Data goes hand in hand with personalization. Consumers vote with their dollars, so you must revisit your approach if customer engagement isn’t leading to revenue. Performative personalization can help. It’s where you use your customer insights to […]

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Increase Conversion by Adding Loyalty Points to Your Abandoned Cart Messages

I can say with almost 100% certainty that if you’re a retail marketer, you’re looking for ways to improve conversions and revenue. Well lucky you! I have a hot tip that comes straight from one of our customers. This tip was part of our 2022 round up about what we learned. We thought this specific […]

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What Are the Advantages of Building a Personalized Customer Experience?

Personalization is as timeless as a thank you note. It will always be appreciated. It will never go out of style. And for retailers in today’s crowded fight for consumer attention, it is positively critical. Why? Because personalization is what makes you stand out. It’s not price. That’s a dangerous arena to try to compete […]

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4 Tips To Fit More Personalization Into Your Email Strategy

So, you’ve got an email strategy. Congratulations! You’d be shocked to learn how many retailers still haven’t taken the critical step of organizing their plans for customer outreach. Instead, they subscribe to a more scattershot approach with predictably limited results. But you’ve got your act together, which is awesome. However, if you aren’t personalizing those well-planned […]

What is email personalization in 2023?

Email personalization has been around for a while now. And many brands use some form of personalization as part of an email marketing strategy. But with changing times and technology comes the need for a new approach. The innovative and fresh personalization in 2018 is old hat and generic today. Consumers have seen it, are […]

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5 Benefits of Automating Email Marketing

Using manual processes to send emails to large lists can be inefficient, time-consuming, and limit the effectiveness of campaigns. Every marketer knows this. But the reality is it doesn’t have to be this way. Relying on email marketing automation can help you overcome these challenges, improve the effectiveness of email marketing campaigns, and better connect […]

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