Increase the impact of your non-profit’s marketing on Blackbaud by adding ratings and reviews with Zembula

Posted March 9, 2021

Fundraising is one of the most challenging aspects of having a non-profit or high-impact organization. You have to find ways to navigate several challenges that range from fewer individuals willing to donate to reach the right people to build partnerships.

These unique marketing challenges are what make Blackbaud such a powerful tool. It has a series of cloud-based resources that are tailored to the needs of the sector. These include a powerful email marketing tool that is up to par with all the major email service providers.

However, it can still be difficult to add one of the most effective means to drive engagement– user-generated ratings and reviews. Zembula makes it possible for Blackbaud users to take advantage of the ability to engage potential donors with their ratings and reviews directly from their email.

The best way to engage your audience

What it all boils down to when it comes to persuading people to support your non-profit is your ability to engage with them on a deep level. To reach this deeper level of engagement, you need to be able to be relevant and, above all, earn your audience’s trust. And the best way to get your audience to trust you is by giving them proof that other people, just like them, have already invested their trust in you. This is precisely what user-generated ratings and reviews achieve.

Ratings and reviews have the potential to change how your audience perceives your message ultimately. Because it’s no longer you trying to convince them; it’s merely about showing that you have already delivered on your promises. For this reason, ratings and reviews are used on just about every vertical in the digital marketing world, whether it’s eCommerce, B2C, or B2B.

Copy-paste integration and WYSIWYG interface

Many marketers don’t consider adding ratings and reviews to their email campaigns because they don’t have the budget or time to spend on custom development. And migrating your whole campaign to a completely different platform is also not an option because, as a marketer, you can’t spend most of your time talking with your IT department; you need to spend your time getting your message across to your audience.

Zembula makes it fast and easy to integrate user-generated ratings and reviews to your Blackbaud email platform. All you have to do is copy-paste a few code lines, and you’ll be able to utilize all Zembula’s engaging content. Additionally, we also made the user experience on Zembula very familiar and easy to use. It’s built around a WYSIWYG interface that allows you to drag and drop content blocks so you can make your emails the same way you are used to doing.

Make a more significant impact with Zembula.

All the features that Zembula allows you to integrate into your email campaigns can dramatically improve the effectiveness of your messaging. You’ll get better results from your marketing, and in turn, you’ll be able to make a more significant mark on the world we live in.

Set up a free call with one of our email experts to show you how Zembula can transform your non-profit.

JJ Monzon

JJ Monzon is a content writer at Zembula. When he's not writing about email marketing, you can find him playing with his kids, making weird loud noises (he's a musician), or rolling around on the floor with his friends (he does Jiu-Jitsu).