Increase Engagement on Your Clickback Campaigns With Ratings and Reviews

B2B lead generation is, in most cases, a process that can extend from several weeks to several months. Because of the nature of the lead nurturing process, being able to stand out in your lead’s inbox becomes a priority. You need to measure what works consistently, and if possible, tailor the experience for each one of your leads. 

Clickback is a B2B marketing suite that helps you keep leads engaged until the point when they are ready to finalize the sales process. It gives you a whole suite of analytics you can use to make sure your leads are getting the communication they need from you. 

Zembula gives Clickback users additional options to help keep leads engaged with email content that grabs attention while remaining valuable and relevant. One of our content blocks that allow our users to get the best results due to its engaging nature is the ratings and reviews content block.

91% of All Online Consumers Read Ratings and Reviews

User-generated ratings and reviews have found their way to just about every brand’s website. That’s because, online, having ratings and reviews is one of the best indicators to potential customers that others have trusted your brand and that they should too. For this reason, studies have revealed that over 91% of all consumers read ratings and reviews to inform their purchasing decision.

Zembula gives Clickback users the ability to add ratings and reviews to their email campaigns. Our ratings and review block integrates with your customer data so you can send personalized content to their inbox. And the block updates in real-time whenever they open their email. This way, your reader will always have the most recent ratings and reviews directly in their inbox. 

Add New Functionality to Your Email Communications Without the Headaches

Adding new functionality to your marketing suite would typically involve calling your IT department or calling in a team of developers. But no one wants to go through that headache. To integrate Zembula, all you have to do is copy-paste a few lines of code to your email, and you are done. 

Additionally, Zembula’s workflow is designed to be fast and intuitive. If you’ve built emails on Clickback or any other email software, then you’ll feel right at home with Zembula. 

Click here to set up a call with one of our email experts to help you find new ways to increase the engagement of your leads with your brand.