Get Better Results From Your Multichannel Campaigns on eGain by Adding Ratings and Reviews to Your Email Toolbox
We all realize we’re exposed to a large number of marketing messages in our lives. But how many are we talking about? According to research, it varies between 4000 to 10000 messages per day. If we think about it, it’s hard to recall even a tenth of all those messages.
That’s because we simply block out the marketing messages that aren’t relevant to us. So all those marketing dollars invested in getting in front of us go to waste. To stand out and increase the odds of engaging with customers successfully, brands are taking multichannel approaches that spread out the coverage of their messaging. The idea is that if they see you everywhere, they’ll feel compelled to interact with your brand.
eGain is a marketing platform that makes it easy for marketers to manage multi-channel campaigns. It includes email, SMS, social media, and other channels so that you can find the right combination for your customers.
Zembula helps you add additional tools that increase the engagement of your email marketing campaigns. One of the tools our customers have the most success with is the ratings and reviews content block.
Your Customers Love Reading Ratings and Reviews
User-generated ratings and reviews have become some of the most referenced tools for customers to make their buying decisions. And even though ratings and reviews have been around for decades in some form or another, there has been a whole industry of reviews on social media in recent years. We can’t help but trust what other people in the same situation have to say about a product or solution to a problem we also have.
Zembula helps you add ratings and reviews to your email campaigns on eGain. This way, you can increase the visibility of this powerful user-generated content and use it strategically to help your customer obtain the information they need.
Our ratings and reviews content block can integrate with your customer data to fit in perfectly with your personalized campaigns.
Simple to Install and Easy to Use
Adding Zembula’s functionality to your eGain email campaigns is a simple process. Copy-paste a few lines of code in the body of your email, and you are all set. There’s no need for complex integration processes or to call your IT department.
Our user interface was designed to be easy and intuitive to use. It’s a WYSIWYG user interface with drag and drops functionality that will fit right into your workflow.
If you’re ready to find new ways to get better results on your email campaigns, click here to set up a free call with one of our email experts.