Boost the ROI of Your AI-powered Akero Campaigns With Ratings and Reviews

Posted April 15, 2021

Artificial intelligence is everywhere nowadays, and marketing is no exception. Today several platforms take advantage of the number-crunching power that AI tools provide. This makes managing complex campaigns much more efficient and significantly less prone to mistakes.

Akero is a multichannel marketing platform that has a big focus on making sure that you can attribute the results of each marketing channel within the context of a campaign. This generates a large amount of data, so to make it more manageable, it includes an AI tool to help you build email automation and create reports.

Zembula’s ratings and reviews are the perfect complement to this platform because it allows you to integrate all your customer data and create more relevant content to your readers.

User-generated content is the fastest way to increase your content’s relevance.

Ratings and reviews are some of the most referenced types of content for customers looking to make their buying decision. Ratings and reviews have become so prevalent that social media influencers and content creators dedicate themselves full time to creating ratings and reviews. The reason for this explosion in user-generated content is that it’s been shown that customers regard ratings and reviews just as highly as a recommendation from a friend or family member.

With Zembula, you can add this highly relevant content to any email quickly and easily from your email builder. Additionally, Zembula’s ratings and reviews have compelling features. The first is that it allows you to integrate them with your customer data, and the second feature is that it will enable you to update the content directly from your customer’s inbox.

This deep data integration allows you to present your audience with personalized data without the need for them to click on the email and navigate on your website, thus increasing the content’s deliverability.

Copy-paste integration and WYSIWYG interface

Many marketers shy away from adding additional functionality to their marketing software since it doesn’t make sense from a cost and time investment perspective. Zembula fixes this by making integration as simple as possible. All you have to do is copy and paste a few lines of code into your email template and you’re all set.

Zembula’s user experience was designed to be as intuitive as possible. It uses a WYSIWYG interface with drag and drop functionality. This way you won’t waste any time learning how to use the system and you’ll be creating new email campaigns in no time.

If you want to explore the possibilities of what’s possible with your Akero email campaigns, set up a free call with one of our email experts here.

JJ Monzon

JJ Monzon is a content writer at Zembula. When he's not writing about email marketing, you can find him playing with his kids, making weird loud noises (he's a musician), or rolling around on the floor with his friends (he does Jiu-Jitsu).