10 Black Friday and Cyber Monday Emails That Won 2016
Black Friday and Cyber Monday are usually a marketing frenzy. 2016 was no different.
Here are our favorite emails from this year.
- Valfre
Valfre uses a GIF to entice their recipients to shop. This, paired with cute, on brand creative makes for an irresistible combo. - Urban Outfitters
While the creative of this message is pretty stellar, this email’s best weapon is the subject line. It read “The $50 we owe you…” They give the deal away early in a very creative way and their audience can’t resist opening their email.
- Product Hunt
Everyone loves animals. Product hunt found a way to capitalize on this and pull on all the right heart strings with their Cyber Monday email. This cute cat GIF is truly a present. - Delta
GIFs are obviously so hot right now. Delta used one in conjunction with a countdown timer to add eye-catching motion and ramp up urgency. Double whammy!
- Le Tote
Le Tote leveraged their audience’s curiosity and fear of missing out by teasing them with a secret offer. Their email came with a scrolling gif that went through different discount amounts. They needed to click out to see what their personal savings would be.
- Jason Markk
This super sleek email features a neon sign GIF where the lights flicker on and off. They also leverage FOMO with their copy, letting their audience know this is their last chance to save.
- Cool Material
Cool Material knows we have a short attention span, so they give us a brief, digestible preview of all their best stuff with a GIF.
- Alaska
Alaska uses our desire to see new places to drive more purchases. The scenery behind the window changes each time it opens revealing a different, exciting destination.
- Dominos
Dominos knows what the kids want. They want pizza and emojis. In a successful attempt to stay relevant they used emojis in their subject line.
- Macy’s
Macy’s is the king of FOMO and this email is no exception. This email screams “DO NOT MISS OUT!” in the best way. Macy’s also does a good job of driving to store with their exclusive deals.
Obviously GIFs, emojis and leveraging FOMO were huge trends this year. Make sure to get on the bandwagon in 2017.