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Let’s start by focusing on the good. You’ve got a growing flow of website traffic and a steady stream of email subscribers joining your list each month. Sounds like a solid foundation, so what’s the problem? Your open rates. Even though you are growing your list, the percentage of people who are opening your emails […]

More leads. You want them. We want them. Every business wants them. Keeping your sales pipeline full of fresh leads is a vital part of any marketing strategy. And that matters regardless of the size of your business. The trick today is that readers are savvy. They have spent years bombarded with virtually every popup […]

Now that you’ve decided to cultivate an email list, you might be wondering… how do I fill my list up with actionable leads? Luckily, that’s the fun part of email marketing and it requires some creativity, analytical thinking, and digital networking skills. Every marketing department should be spending their resources attempting to build a strong […]

When you think of eating Chinese food, what comes to mind? Maybe your favorite dish or that one spicy sauce pops into your head. There’s at least one other thing we’re willing to bet you associate with Chinese food – The fortune cookie! The fortune cookie is such a prime example of real-world interactive marketing […]

Music is one of the most powerful memory-makers on Earth. Take a moment to think back to your favorite record. Imagine the album cover art and the way the record felt in your hands. Remember what it sounded like to hear the music played aloud on a record player. The slight scratch of the needle […]

If you’ve been following along you’ll know that we’re running a series of posts discussing real-world interactivity and how it converts to digital marketing campaigns. You can catch the last installment, on scratch and sniffs, on our blog. Today, we want to talk about another form of a scratch card, a lottery ticket or scratch-off. […]

Any marketer worth their weight knows that digital interactivity is the latest craze in driving engagement and conversion rates, but why is interactive content in the digital realm so successful? In order to examine the efficacy of digital interactivity, we decided to first take a look at its predecessor… real-world interactive campaigns. In this series, […]

Welcome to the first installment of our new design-focused series, Pushing Pixels! We’ve thought for a long time that the specifics of reveal marketing needed their own design help and advice, so I’m going to give you all tips and tricks on good design for Zembula experiences and beyond! In today’s post, we’ll talk about […]

You know that sweater in your closet? The one you bought a long time ago because it was so comfortable and fit perfectly? It might be a little outdated now, fashion-wise, and maybe there’s a small tear or two forming… Even though that sweater should be bound for the donation pile, you just can’t let […]