Blog

We’ve been told how to measure success based on engagement, but that’s not the full picture. In fact, it’s not even the thing that matters the most. What really matters is revenue.  So why have we been told that engagement matters most? Well, most personalization solutions can’t track revenue gain accurately. In an attempt to […]

Every marketer knows email personalization is essential. Today’s consumers are over the boring, basic, and generic. If your messaging isn’t tailored to their interests, behaviors, and needs, then it’s that much more challenging to get traction.  If your open, click, and conversion rates are down, a lack of hyper-personalization may be the answer. But if […]

As a marketer, your job comes down to understanding two things about the people you’re trying to reach: in what format they consume information and the style or tone of communication that resonates. If you can bore down to the essence of understanding the intersection of how your target consumer wants to receive information and […]

Over half of email marketers struggle with raising click-through rates. Today, click-through rates across industries average between 2-8%, depending on the report.  So how can you change these numbers and get more clicks? Smart Banners™. Personalized Smart Banners™ in your email marketing allows subscribers to click at the top of your emails.  Here’s why it matters. […]

We all love Birthdays right? Of course we do! And we love when brands give us a little something extra to celebrate. This is exactly why we suggest you add a Birthday Smart Banner™ into your Smart Banner™ mix. Let’s take a look at how this can look using our client, Makeup Cartel.  For background, here’s […]

Knowing exactly where a package is, is important to your customers! Searching the inbox for that order shipment email can be tedious and sometimes impossible. Many people end up calling help centers to determine the location of their purchase, putting a strain on customer call centers. Zembula shipment tracking Smart Banners™ provide a huge benefit […]

Loyalty updates don’t have to be boring! You can encourage your customers to take advantage of their loyalty points and rewards with Smart Banners™. Remind them what loyalty offers they have available in a way that’s impossible to miss with loyalty banners.  In this post in our Smart Banner™ series, we will dive into the loyalty […]

Beauty shoppers are some of the most engaged out there, especially for eCommerce brands. Sure, these buyers love their old favorites, but a growing percentage of them are interested in exploring new products. That gives your brand an excellent opportunity to connect with more consumers since they are primed to want more from your company. And the […]

Personalization is the best way to improve revenue. There’s no question about it. Many marketers are looking to add it to their email marketing for this reason. Movable Ink has positioned itself as a leader in this industry, but is it the best option for you? There might be a better alternative for you. Read […]