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Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

The $318 Problem: Why Rising CAC Is the CMO’s Biggest Marketing Budget Reallocation Opportunity

Ecommerce CAC hit $318 — up 16% in a year. Here’s why marketing budget reallocation to email is the only move that compounds.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

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The Best Movable Ink Alternative

Personalization is the best way to improve revenue. There’s no question about it. Many marketers are looking to add it to their email marketing for this reason. Movable Ink has positioned itself as a leader in this industry, but is it the best option for you? There might be a better alternative for you. Read […]

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How To Improve Customer Lifetime Value With Personalization

If you’re going to maximize revenue potential, you’re going to need more than a series of one-off customers. Why sell only one time what you can sell over and over again? Think of the most successful businesses you know. It’s all but guaranteed that whatever business you just thought of they have customers returning to […]

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Name Personalization: A Secret Weapon for More Customer Engagement

Email personalization started with names. Remember the first email that addressed you by name? It was pretty cool. That trailblazing bit of email personalization morphed into something relatively basic. But that doesn’t mean it’s still not necessary. In fact, you should be using your customers’ names in your emails more often, not less. Curious? Let’s […]

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Smart Banner™ Inspiration for 2023

Are your emails stagnant? Noticing some critical numbers like clicks and conversions moving in the wrong direction? Feeling stuck with inspiration for what can move the needle and get your list to engage? You’re in luck. We’ve got plenty of ideas to help you get more out of your emails this year, starting with Smart […]

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How To Automate Personalized Emails

Maybe you’re on board with this idea of the importance of personalized email marketing. Maybe you’ve come to realize that it’s the key to driving transactions with today’s consumers. But you might be stuck at a point that trips up a lot of marketers new to email personalization — it sounds like a lot of […]

Easy to Use Movable Ink Alternative

If you’ve been searching for a personalization tool, chances are you’ve come across Movable Ink. Movable Ink is one option, but is the best for your brand? If you value a solution that is powerful, gives you the best results, and is easy to use, it might not be! Zembula is an easy to use […]

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How to Use Smart Banners™ to Engage and Reward Loyal Customers

Marketers work hard to build a bridge to readers. And, when those readers become customers and then loyal repeat customers, it means a lot of hard work paid off. Don’t squander it. Unfortunately, too many marketers don’t spend the time focusing on engaging (and rewarding) their current loyalty customers. Ignoring your biggest fans won’t help you […]

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The Power of Email Personalization: Crafting Tailor-Made Emails

Ever read an email and feel it was written just for you? It had all the basics of personalization, like your name, but then it went above and beyond. The email showed you items you knew you’d love, recommended products you knew would be a great fit, and, to top it off, you could buy […]

Looking for a Movable Ink Alternative?

So you are looking to personalize your emails and add some dynamic elements to your marketing campaigns? That has led you to do some research and you’ve probably found Movable Ink as a solution! Well if you’re looking for a solution that is even better, check out what I am about to say next! Zembula […]

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